Paid Media Buyer – Traffic Manager

This is a fully remote position, open to applicants in United States, +3 more countries.

📋 Description

• Oversee and enhance paid media campaigns on platforms such as Meta, Google/YouTube, and others.

• Implement campaign launches, manage budget adjustments, bid modifications, scaling initiatives, creative experiments, audience testing, and updates to campaign structure.

• Evaluate campaign performance on a daily basis and identify necessary actions.

• Make optimization choices based on profitability, funnel efficiency, and client guidelines.

• Collaborate with Performance Managers regarding account strategy and performance objectives.

• Track campaign delivery, learning status, spending pace, bid efficiency, creative weariness, conversion patterns, and overall account health.

• Spot opportunities for scaling successful campaigns.

• Analyze underperforming campaigns and implement suitable measures.

• Quality assure campaign setups, links, events, conversion goals, naming conventions, budgets, bids, tracking parameters, and launch specifics.

• Report any issues related to tracking, pixels, attribution, or event quality.

• Provide performance insights and recommendations to Performance Managers.

• Keep records of optimizations, tests, modifications, and rationale behind decisions.

• Assist in creative testing by identifying effective ads, formats, hooks, angles, and messages.

• Stay updated on platform changes, bidding strategies, optimization best practices, and performance trends.

• Help maintain a clean, organized, and scalable structure for ad accounts.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media buying.

• Extensive practical experience in managing campaigns on Meta and Google platforms.

• Experience with direct response e-commerce, health and wellness, and long-form video is a significant advantage.

• Proficient in campaign optimization techniques, including budget scaling, bid strategies, campaign structure, audience testing, creative trials, conversion optimization, learning phases, and platform delivery.

• Strong analytical skills and judgment.

• Attention to detail and discipline in platform execution.

• A direct response performance-oriented mindset.

• Experience in launching and managing tests across various audiences, creatives, placements, bid strategies, campaign structures, and funnel paths.

• Knowledge of tracking, pixels, CAPI, UTMs, click IDs, attribution windows, event quality, and conversion events.

• Understanding of how creative content impacts media performance.

• Ability to communicate effectively with Performance Managers and internal teams.

• An organized, systems-oriented approach with meticulous notes, documentation, naming conventions, and visibility into tests.

🏝️ Benefits

• Monthly bonus incentives.

• Comprehensive medical, dental, and vision insurance.

• 401(k) retirement plan.

• Paid time off and recognized holidays.

• Life and disability insurance coverage.

• Flexible fully remote work options.