Paid Media Buyer

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Utilize LinkedIn Sales Navigator to identify optimal customer profiles.

• Gather and enhance contact information through Apollo or comparable tools.

• Develop and oversee targeted lead lists that align with ICP standards.

• Construct and initiate outbound email sequences featuring conversion-oriented copy.

• Establish and oversee domain warming protocols to maintain deliverability.

• Integrate Apollo, Pipedrive, and optional tools such as Zapier to create scalable workflows.

• Monitor and manage leads through Pipedrive or similar CRM platforms.

• Facilitate a seamless transition from outbound campaigns to CRM pipelines.

• Design follow-up nurture sequences for leads and trial users.

• Create and manage paid advertising campaigns primarily on Meta Ads Manager, focusing on Instagram.

• Operate effectively within a modest test budget of approximately $500 per month.

• Experiment with creatives, copy, and target audiences to enhance performance.

• Implement retargeting campaigns for website visitors, leads, and trial users when applicable.

• Monitor conversions, scheduled calls, and qualified leads.

• Provide weekly reports that highlight clear insights and performance trends.

• Consistently refine campaigns, targeting, and messaging based on the outcomes.

• Execute the defined ICP and messaging across paid media and outbound growth systems; high-level strategy and social media content are outside the scope of this role.

⛳️ Requirements

• 3 to 5 years of practical experience in paid media, outbound marketing, or growth execution.

• Strong proficiency with Meta Ads Manager, particularly with Instagram campaigns and retargeting.

• Demonstrated experience with Apollo or similar tools for lead sourcing and outbound initiatives.

• Familiarity with CRM systems such as Pipedrive.

• Experience in developing email sequences and managing outbound marketing campaigns.

• Solid understanding of email deliverability and domain warming strategies.

• Experience with marketing automation tools, including optional use of Zapier or similar solutions.

• Ability to craft effective conversion-driven copy for emails and advertisements.

• Strong analytical abilities focused on real business results rather than superficial metrics.

• Capacity to work autonomously and make execution decisions without constant oversight.

• Resume must be formatted in English.

• Availability to work Monday–Friday, 9:00 AM–5:00 PM Eastern Time.

• Nice-to-have: Experience with Clay or similar data enrichment tools.

• Nice-to-have: Familiarity with SaaS or HR tech products.

• Nice-to-have: Understanding of Sender or similar email platforms.

• Nice-to-have: Basic design sensibility to collaborate with creatives; no design execution required.

🏝️ Benefits

• Incentives