Paid Media Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Implement and enhance paid media initiatives across platforms such as Google Ads, Meta Ads, TikTok Ads, Kwai, and others, prioritizing ROI and performance outcomes.

• Track key performance indicators (KPIs) on a daily basis, including CTR, CPA, and ROAS, while recommending data-informed adjustments.

• Collaborate with the creative and content teams to conduct A/B testing on creatives, targeting strategies, and formats.

• Assist in creating automations for campaign management to achieve scalable efficiency improvements.

• Analyze trends and opportunities by channel, providing strategic insights.

• Generate performance reports that emphasize analytical clarity.

• Handle a substantial volume of campaigns and creatives while ensuring operational organization and quality standards.

• Aid in identifying topics, content types, and formats with significant scaling potential.

• Guarantee the accurate implementation and validation of UTMs, events, and measurement parameters.

⛳️ Requirements

• Proven experience with paid media on at least one platform, such as Google Ads, Meta Ads, or TikTok Ads.

• Strong understanding of performance metrics, including CTR, CPA, ROAS, and CPM.

• Familiarity with analytics tools like GA4, Looker Studio, or other similar platforms.

• Experience in testing methodologies and data-driven decision-making processes.

• Proficient in Excel or Google Sheets, with skills in pivot tables, formulas, and data management.

• Bachelor’s degree in Communications, Advertising, Marketing, Engineering, Business Administration, or a relevant field.

• Analytical mindset with a curiosity for exploring problems and opportunities.

• Ability to prioritize effectively and maintain organization in fast-paced environments with multiple concurrent demands.

• Experience with international campaigns or managing multiple platforms concurrently is an advantage.

• Knowledge of campaign automation tools such as Revealbot, Madgicx, or comparable platforms is a plus.

• Interest in traffic arbitrage and programmatic advertising.

• Familiarity with APIs, automation solutions, or no-code tools.

• Enthusiasm for AI applications in productivity and media analysis.

🏝️ Benefits

• Work-from-home allowance.

• Paid day off for your birthday.

• Performance-based variable incentive program.

• Flexible remote work options.

• Collab+ for health and well-being support.

• Access to Gympass/Wellhub.

• Paid company shutdown period.