Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the execution, performance, and growth of campaigns within a designated book of business.

• Align paid advertising initiatives with clients’ overarching business objectives.

• Collaborate with account leadership to brainstorm and refine channel strategies within the wider media landscape.

• Handle reporting, optimization, client communication, keyword research, ad copy creation, bid adjustments, and routine campaign oversight.

• Implement performance marketing strategies through paid social and media platforms.

• Develop and manage campaigns from start to finish across various channels, ensuring timely delivery.

• Lead performance enhancements and oversee or advise on client budgets with precise pacing.

• Conduct quality assurance to avoid errors that could impact revenue.

• Make proactive strategic recommendations and identify potential opportunities and risks.

• Maintain client testing roadmaps and manage experimentation projects.

• Alert teams to genuine performance risks promptly.

• Internally communicate regarding performance, strategy, recommendations, deliverables, and action items.

• Provide weekly updates to clients with progress recaps, insights, and suggestions.

• Leverage expertise in marketing funnels and business strategies.

• Utilize Power Digital’s Power Circuit and Nova ecosystem.

• Manage performance reporting and articulate strategy effectively.

• Use data to narrate stories and convey results with clear next steps.

• Incorporate AI technologies to improve and optimize business processes.

⛳️ Requirements

• 2–3 years of experience in digital marketing; 1–2 years in an agency environment.

• At least 2–3 years of hands-on experience with a minimum of two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Experience in campaign development and optimization, encompassing bid optimization, keyword research, ad copy formulation, campaign strategy, and enhancements.

• Proficient in Google/Microsoft Office Suite(s).

• Strong proficiency in Google Analytics.

• Solid understanding of full-funnel marketing.

• Excellent written and verbal communication abilities.

• Strong organizational and project management skills.

• Self-driven with a robust ambition to succeed.

• Outstanding interpersonal skills.

• Comfortable with client-facing presentations and communications.

• Strong work ethic and capacity for quick, independent learning.

• Interest in fostering a long-term relationship with a growing company.

🏝️ Benefits

• Equal Opportunity Employer.

• People-first culture that values diversity, inclusion, and varied backgrounds and experiences.