Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the execution, performance, and growth of campaigns within a designated portfolio.

• Align paid advertising initiatives with clients’ overarching business objectives.

• Collaborate with account leadership to conceptualize and refine channel strategies within the overall media mix.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and routine campaign oversight.

• Implement performance marketing strategies through paid social and paid media native platforms.

• Develop and execute campaigns from start to finish across various channels, ensuring timely delivery.

• Lead optimization efforts to enhance performance in relation to defined goals.

• Oversee client budgets and provide guidance on budget modifications with precise pacing.

• Conduct quality assurance to prevent errors that could adversely affect client revenue.

• Propose proactive strategies, identify opportunities and risks, and escalate genuine performance concerns.

• Maintain client testing roadmaps and manage experimental projects.

• Facilitate internal communication regarding performance, strategy, recommendations, deliverables, and actionable items.

• Deliver weekly client progress summaries with insights and future recommendations.

• Utilize marketing and business strategy expertise across the entire funnel.

• Leverage Power Digital’s Nova ecosystem and AI technologies.

• Manage performance reporting and communicate strategic insights.

• Use data effectively to narrate a story and explain results and next steps to clients and stakeholders.

• Meet KPIs, including achieving $28K revenue per employee, 90% client retention, and 95% team retention where applicable.

⛳️ Requirements

• 2-3 years of experience in digital marketing; with 1-2 years in an agency environment.

• At least 2-3 years of hands-on experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Experience in campaign development and optimization processes, including bid management, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing principles.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-driven individual with a strong determination to succeed.

• Exceptional interpersonal skills.

• Comfortable with client-facing presentations and communications.

• Strong work ethic with the ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing company.

🏝️ Benefits

• Opportunities for professional development and growth.

• Collaborative and supportive work environment.

• Competitive compensation and benefits package.

• Engagement in innovative projects and industry-leading campaigns.