Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Take charge of the execution, performance, and expansion of campaigns within your designated portfolio.

• Align paid advertising initiatives with clients’ overarching business objectives.

• Collaborate closely with account leadership to brainstorm and refine channel strategies within the larger media landscape.

• Manage reporting, optimizations, client communications, keyword analysis, ad copy creation, bid adjustments, and ongoing campaign oversight.

• Implement performance marketing across various paid social and native media platforms, including Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Handle end-to-end campaign builds and productions across channels, ensuring timely delivery.

• Lead optimization efforts to enhance performance in line with established goals.

• Oversee client budgets and offer guidance on budget modifications while ensuring accurate budget pacing.

• Conduct quality assurance to eliminate errors that may adversely affect client revenue.

• Deliver proactive strategy recommendations while identifying opportunities and potential risks.

• Keep client testing roadmaps updated and manage the next steps for experimentation projects.

• Raise performance risks promptly.

• Facilitate strategic internal communications for client teams.

• Provide weekly recaps to clients regarding progress, including performance insights and future recommendations.

• Apply marketing and business strategy knowledge across the entire funnel.

• Utilize Power Digital’s Power Circuit and Nova ecosystem.

• Use data to convey results, insights, and subsequent steps to clients and stakeholders.

• Implement AI technologies to enhance and optimize business operations.

⛳️ Requirements

• 2-3 years of experience in digital marketing; at least 1-2 years within an agency environment.

• Minimum of 2-3 years of direct experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Experience in campaign development and optimization processes, including bid management, keyword research, ad copy creation, campaign strategy, and enhancements.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong comprehension of full-funnel marketing strategies.

• Excellent written and verbal communication skills.

• Strong organizational capabilities and project management skills.

• Self-driven individual with a keen desire to achieve success.

• Exceptional interpersonal abilities.

• Comfortable with client-facing presentations and communications.

• Strong work ethic and ability to learn quickly and independently.

• Eager to establish a lasting relationship with a growing company.

🏝️ Benefits

• Opportunity for professional development and career advancement.

• Collaborative work environment with a focus on innovation.

• Engaging company culture that values employee well-being and growth.