Paid Advertising Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the execution, performance, and growth of campaigns within a designated book of business.

• Align campaign initiatives with the broader business objectives of clients.

• Collaborate with account leadership to develop and refine channel strategies within the overall media mix.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid optimizations, and routine campaign oversight.

• Implement paid social and paid media campaigns across various native platforms.

• Design and execute campaigns end-to-end across channels, ensuring timely delivery.

• Lead performance optimizations in relation to established goals.

• Oversee client budgets and provide guidance on budget adjustments with precise pacing.

• Conduct quality assurance to avoid revenue-impacting errors.

• Make proactive strategic recommendations and identify opportunities and risks.

• Maintain testing roadmaps and manage experimentation projects.

• Proactively escalate performance risks as they arise.

• Communicate performance metrics, strategies, recommendations, deliverables, and action items internally.

• Offer weekly progress updates to clients, including insights and recommendations.

• Utilize marketing funnel expertise, data storytelling, AI technologies, and Power Digital systems to achieve results.

⛳️ Requirements

• 2-3 years of experience in digital marketing, with 1-2 years in an agency environment.

• At least 2-3 years of hands-on experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other paid advertising platforms.

• Proficient in bid optimization, keyword research, ad copy development, campaign strategy, and campaign enhancement.

• Strong proficiency in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• Solid understanding of full-funnel marketing.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• Self-driven with a keen ambition to succeed.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic with the ability to learn swiftly and independently.

• Interest in establishing a long-term relationship with a growing company.

🏝️ Benefits

• Equal Opportunity Employer.

• Emphasis on diversity and inclusion.

• No fees for application, processing, or training.