Paid Advertising Strategist

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Take charge of the execution, performance, and expansion of campaigns within a designated portfolio.

• Link campaign initiatives to the larger business objectives of clients.

• Collaborate closely with account leadership to brainstorm and refine service strategies within a comprehensive media mix.

• Manage reporting, optimizations, client communication, keyword research, ad copy creation, bid adjustments, and routine campaign oversight.

• Implement performance marketing strategies through paid social and native media platforms.

• Design and execute campaigns from start to finish across various channels, ensuring timely delivery.

• Drive optimizations to enhance performance in relation to established goals.

• Oversee client budgets and provide guidance on budget modifications with precise pacing.

• Conduct quality assurance to avert revenue-impacting mistakes.

• Offer proactive strategic recommendations and identify opportunities and risks.

• Maintain client testing roadmaps and manage next steps for experimentation.

• Identify performance risks early and escalate as needed.

• Communicate internally regarding performance, strategy, recommendations, deliverables, and action items.

• Deliver weekly client progress summaries that include insights and future recommendations.

• Apply knowledge of marketing funnels and business strategies to paid social and paid media efforts.

• Utilize Power Digital’s Power Circuit and Nova ecosystem.

• Navigate obstacles and adjust strategies in response to market shifts.

• Own performance reporting and communication of strategies.

• Use data to narrate a story and present outcomes with clear subsequent steps for clients and stakeholders.

• Leverage AI technologies to improve and optimize business operations.

⛳️ Requirements

• 2-3 years of experience in digital marketing.

• 1-2 years working in an agency environment.

• At least 2-3 years of hands-on experience with a minimum of two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Proven experience in campaign development and optimization, including bid management, keyword research, ad copy creation, campaign strategy, and enhancements.

• Proficiency in Google/Microsoft Office Suite(s).

• Competence in Google Analytics.

• Strong grasp of full-funnel marketing principles.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• Self-driven individual with a keen desire to excel.

• Outstanding interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic and ability to learn swiftly and independently.

• Interested in establishing a long-term relationship with a growing organization.

🏝️ Benefits

• Equal Opportunity Employer.

• No application, processing, or training fees at any stage of the recruitment or hiring process.