Paid Advertising Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take ownership of the execution, performance, and growth of campaigns within a designated portfolio of clients.

• Align paid advertising initiatives with clients’ overarching business objectives.

• Collaborate with account leadership to refine and advance service strategies within the overall media landscape.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and ongoing campaign oversight.

• Implement performance marketing strategies across paid social and native media platforms.

• Develop and execute comprehensive campaigns across various channels, ensuring timely delivery.

• Spearhead performance enhancements in line with established goals.

• Oversee client budgets and provide guidance on adjustments while maintaining accurate budget tracking.

• Conduct quality assurance to avoid errors that could impact revenue.

• Offer proactive strategic recommendations and identify opportunities and potential risks.

• Maintain client testing roadmaps and manage project experimentation.

• Highlight genuine performance risks promptly.

• Communicate internally about performance metrics, strategies, recommendations, deliverables, and action items.

• Deliver weekly client updates that include progress insights and future recommendations.

• Take charge of performance reporting and articulate the strategy.

• Utilize data storytelling to convey results and outline clear next steps.

• Leverage AI technologies to optimize and enhance business processes.

⛳️ Requirements

• 2-3 years of experience in digital marketing; at least 1-2 years in an agency environment.

• A minimum of 2-3 years of practical experience with at least two paid advertising channels.

• Familiarity with platforms such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Proficient in bid optimization, keyword research, ad copy development, campaign strategy, and campaign enhancements.

• Skilled in Google and Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing concepts.

• Excellent written and verbal communication abilities.

• Exceptional organizational and project management skills.

• A self-driven individual with a robust desire for success.

• Strong interpersonal skills.

• Comfortable with client-facing presentations and communications.

• A solid work ethic and the capacity to learn quickly and independently.

• Interest in cultivating a long-term relationship with a growing organization.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity, inclusion, and valuing employees' diverse backgrounds and experiences.

• No fees for application, processing, or training.