Paid Advertising Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the execution, performance, and expansion of campaigns within a designated portfolio.

• Align paid advertising initiatives with the broader business objectives of clients.

• Collaborate with account leadership to refine and enhance service strategies within the overall media mix.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and regular campaign oversight.

• Implement performance marketing strategies through paid social and media channels.

• Develop and execute campaigns across various channels, ensuring timely delivery.

• Drive performance optimizations in relation to established goals.

• Oversee client budgets and provide guidance on budget modifications while maintaining accurate pacing.

• Conduct quality assurance checks to avoid revenue-impacting mistakes.

• Offer proactive strategic recommendations and identify opportunities and risks.

• Maintain client testing roadmaps and manage experiments effectively.

• Identify performance risks early and differentiate between normal fluctuations and genuine account threats.

• Communicate performance metrics, strategies, recommendations, deliverables, and action items internally.

• Prepare weekly updates for clients, including performance insights and actionable recommendations.

• Implement marketing funnel strategies across paid social and paid media platforms.

• Utilize Power Digital’s Power Circuit and Nova ecosystem.

• Use data to convey results and outline clear next steps for clients and stakeholders.

• Incorporate AI technologies to improve and optimize business operations.

⛳️ Requirements

• 2–3 years of experience in digital marketing.

• 1–2 years of experience in an agency environment.

• At least 2–3 years of hands-on experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Experience in campaign development and optimization, including bid adjustments, keyword research, ad copy creation, and overall campaign strategy.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing principles.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• Self-motivated with a strong drive to succeed.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic with the ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing organization.

🏝️ Benefits

• There are no specific benefits, perks, or compensation extras mentioned in the posting.

• Commitment to being an Equal Opportunity Employer with a focus on diversity and inclusion.