Paid Advertising Strategist

This is a fully remote position, open to applicants in Brazil, +6 more countries.

📋 Description

• Take charge of the execution, performance, and growth of campaigns within your designated book of business.

• Align campaign initiatives with the broader business objectives of clients.

• Collaborate with account leadership to develop and refine service strategies within the overall media mix.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and ongoing campaign oversight.

• Implement performance marketing strategies through paid social and native media platforms.

• Design and execute campaigns from start to finish across various channels, ensuring timely delivery.

• Lead optimization efforts to enhance performance in relation to set goals.

• Oversee client budgets and provide recommendations for budget adjustments with precise pacing.

• Conduct quality assurance to avoid errors that could negatively impact client revenue.

• Offer proactive strategic recommendations while identifying opportunities and risks.

• Maintain client testing roadmaps and manage experimentation projects effectively.

• Identify performance risks early and escalate them as necessary.

• Communicate internally regarding performance, strategies, recommendations, deliverables, and action items.

• Provide weekly progress updates to clients, including insights and future action suggestions.

• Take ownership of performance reporting and strategy communication.

• Utilize data to narrate performance stories and present results with clear next steps.

• Leverage AI technologies to improve and optimize business processes.

⛳️ Requirements

• 2-3 years of experience in digital marketing; 1-2 years in an agency environment.

• A minimum of 2-3 years of hands-on experience with at least 2+ paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimization processes.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing concepts.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-driven individual with a desire to succeed.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic with the ability to learn quickly and independently.

• Interest in fostering a long-term relationship with a growing company.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion.

• No application, processing, or training fees.