Paid Advertising Strategist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take charge of the execution, performance, and growth of campaigns within a designated portfolio.

• Align campaign initiatives with the broader business objectives of clients.

• Collaborate with account leadership to brainstorm and refine channel strategies within the overall media mix.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid optimizations, and routine campaign oversight.

• Implement performance marketing strategies across paid social and native media platforms.

• Develop and execute end-to-end campaigns across channels, ensuring timely delivery.

• Lead optimization efforts to enhance performance in line with established goals.

• Oversee client budgets and provide guidance on budget adjustments while ensuring accurate budget pacing.

• Conduct quality assurance to prevent errors that could impact revenue.

• Make proactive strategic recommendations and identify opportunities and risks.

• Maintain testing roadmaps and manage the next steps for experimentation.

• Raise genuine performance risks in a timely manner.

• Communicate internally regarding performance, strategy, recommendations, deliverables, and action items.

• Deliver weekly progress updates to clients, complete with insights and recommendations.

• Leverage marketing and business strategy knowledge across the entire funnel.

• Utilize Power Digital’s Nova ecosystem and AI technologies to streamline business processes.

• Take ownership of performance reporting and communicate strategic insights.

• Use data storytelling to convey results effectively to clients and stakeholders.

⛳️ Requirements

• 2-3 years of experience in digital marketing; 1-2 years in an agency environment.

• At least 2-3 years of hands-on experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimization processes.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing principles.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• Self-driven individual with a keen desire to achieve success.

• Outstanding interpersonal skills.

• Comfortable with client-facing presentations and communications.

• Strong work ethic with the ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing company.

🏝️ Benefits

• Opportunities for professional growth and development.

• Collaborative and supportive work environment.

• Flexible working arrangements.