Paid Advertising Strategist

This is a fully remote position, open to applicants in Argentina, +1 more country.

📋 Description

• Take charge of the execution, performance, and expansion of campaigns within the designated portfolio.

• Align campaign initiatives with the larger business objectives of clients.

• Collaborate with account leadership to brainstorm and refine service strategies within the overall media landscape.

• Manage reporting, optimizations, client communications, keyword research, ad copy creation, bid adjustments, and regular campaign oversight.

• Implement performance marketing via paid social and native media platforms.

• Develop and execute campaigns comprehensively across multiple channels, ensuring timely delivery.

• Lead optimization efforts to enhance performance against set goals.

• Oversee client budgets and provide advice on budget modifications while ensuring accurate budget pacing.

• Conduct quality assurance to prevent errors that could negatively affect client revenue.

• Offer proactive strategic recommendations and identify opportunities and risks.

• Maintain client testing roadmaps and manage the next steps in experimentation projects.

• Identify performance risks early and differentiate between normal fluctuations and genuine account threats.

• Communicate internally regarding performance, strategy, recommendations, deliverables, and action items.

• Provide weekly updates to clients that include performance insights and future suggestions.

• Take ownership of performance reporting and strategic communication.

• Utilize data to narrate a story and present results to clients and stakeholders, outlining clear next steps.

• Leverage AI technologies to improve and optimize business processes.

⛳️ Requirements

• 2-3 years of experience in digital marketing; at least 1-2 years in an agency environment.

• A minimum of 2-3 years of hands-on experience with at least two paid advertising channels.

• Familiarity with platforms such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks.

• Experience in campaign development and optimization processes including bid optimization, keyword research, ad copy creation, campaign strategy, and adjustments.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong grasp of full-funnel marketing concepts.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• A self-driven individual with a robust desire to excel.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• A strong work ethic with the capacity to learn quickly and independently.

• Enthusiastic about developing a long-term relationship with a growing company.

🏝️ Benefits

• No benefits, perks, or additional compensation are specified in the posting.