Paid Advertising Specialist – Google Ads Expert

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and initiate Google Search, Display, and Performance Max campaigns for both B2C and B2B clients.

• Oversee high-volume Google Ads campaigns with monthly budgets ranging from $50K to $150K or more.

• Perform daily adjustments to bids, add or remove keywords, and refine audience segments.

• Conduct A/B testing for ad copy, landing pages, and creative variations.

• Track performance metrics and apply tactical enhancements as needed.

• Address issues related to conversion tracking, Google Tag Manager, and analytics.

• Generate campaign documentation and performance reports.

• Create and launch campaigns on Facebook and Instagram.

• Manage audience targeting, creative testing, and budget optimization on Meta platforms.

• Implement retargeting and lookalike audience strategies.

• Optimize Meta campaigns aimed at lead generation and conversion goals.

• Establish and manage B2B campaigns on LinkedIn.

• Enhance LinkedIn campaigns for lead generation and form-fill conversions.

• Oversee sponsored content and InMail campaigns.

• Develop email workflows and nurturing sequences in marketing automation platforms when applicable.

• Set up automation triggers, conditional logic, lead scoring, and pipeline routing.

• Design email campaigns according to strategic guidelines.

• Diagnose issues related to automation and data flow.

• Collaborate with the Digital Marketing Manager on executing and reporting campaigns.

• Work alongside the Chief Marketing Strategist on strategic specifications and performance objectives.

• Communicate campaign performance, challenges, and optimization opportunities effectively.

• Report primarily to the COO, with secondary reporting to the Digital Marketing Manager, while receiving strategic direction from the Chief Marketing Strategist.

⛳️ Requirements

• A minimum of 5 years of practical experience in paid advertising execution.

• Demonstrated ability to build and optimize Google Ads campaigns at scale with budgets exceeding $50K per month.

• Proven track record in B2C lead generation, SaaS, or B2B professional services campaigns.

• Proficient in Meta Ads, including execution and optimization of Facebook and Instagram campaigns.

• Strong analytics skills encompassing Google Analytics (GA4), conversion tracking, attribution, and reporting.

• Capability to execute based on strategic guidelines without the need for constant supervision.

• Detail-oriented with a focus on tracking issues, maintaining campaign hygiene, and thorough documentation.

• Required to provide 2-3 campaign examples showcasing personal hands-on involvement.

• Experience with LinkedIn Ads is preferred.

• Familiarity with marketing automation platforms such as GoHighLevel, HubSpot, Salesforce, and Zoho is preferred.

• Google Ads certifications are a plus.

• Experience with optimization tools like Optmyzr, Opteo, or similar is preferred.

• Background in B2C lead generation or B2B professional services industries is preferred.

• Agency or multi-client experience is preferred.

• Familiarity with reporting tools such as Looker Studio, Power BI, Data Studio, SEMrush, or advanced analytics is preferred.

• Strong communication skills, deadline management, and accurate time tracking are essential.

• Performance-driven approach focused on reducing CPA, increasing ROAS, and improving conversion rates.

• Self-motivated and proactive working style.

• Ability to collaborate and consider feedback.

• Availability during business hours, ideally from 9 AM to 5 PM ET.

• Must utilize Monday.com for time tracking.

• Submission of a resume or experience summary, campaign examples, platform proficiency assessment, desired rate and availability, and responses to scenario questions is required.

🏝️ Benefits

• Flexible remote work options – work from anywhere in the US and set your own hours.

• Supportive professional team with guidance on campaign direction and execution autonomy.

• Variable project flow with ongoing contractor opportunities.

• Engage in high-impact work managing substantial advertising budgets ($50K-$150K+ per month).

• Gain diverse experience with B2C and B2B clients across various professional services sectors.

• Immediate start available with active campaigns.

• Join an established agency operating since 2009.

• Enjoy flexible working hours.

• Participate in weekly status check-ins and ad-hoc calls as necessary.

• Experience ongoing engagement rather than one-off projects.