Paid Advertising Specialist – Ecommerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the execution and performance management of paid advertising campaigns across the entire business portfolio.

• Collaborate closely with lead Strategists or autonomously oversee comprehensive strategies for selected key clients.

• Aid in reporting, optimization, and ongoing management of campaigns.

• Ensure precise setup, tracking, naming conventions, and thorough quality assurance across paid advertising platforms.

• Independently handle timelines, budgets, pacing, and daily performance metrics.

• Implement and refine paid advertising programs from start to finish, encompassing ad creation, reporting, pacing, and performance oversight.

• Spot growth opportunities, develop test hypotheses, and propose data-driven optimizations that align with client objectives.

• Integrate client goals, constraints, and brand characteristics into execution and strategic planning.

• Address performance fluctuations, technical challenges, and campaign adjustments.

• Monitor budget pacing and planned expenditures, highlighting risks and opportunities.

• Manage client testing roadmaps, coordinate next steps, and prioritize experiments.

• Ensure timely launches of campaigns, updates, and critical deliverables.

• Compile and present performance reports and summaries utilizing effective data storytelling techniques.

• Utilize Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity.

• Propose ideas, efficiencies, frameworks, and improvements to processes.

• Employ AI technologies to enhance efficiency, performance analysis, and workflow management.

⛳️ Requirements

• 1-2 years of experience in digital marketing; experience in an agency setting is a plus.

• Over 1 year of experience in Direct Response marketing, particularly in E-Commerce; experience in Lead Generation and B2B is a plus.

• At least 1 year of experience with Meta or Google Ads for direct response campaigns; familiarity with additional platforms (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.) is advantageous.

• More than 1 year of experience leading paid advertising strategies for direct response marketing initiatives.

• At least 1 year of experience using Google Analytics and Shopify; proficiency with other technical platforms is beneficial.

• 1 year of experience in a client-facing role with communication responsibilities.

• Strong Excel skills with a solid understanding of advanced Excel functionalities.

• Excellent data analytics capabilities.

• Highly reliable, self-motivated, energetic, and positive attitude, coupled with strong organizational and time management skills.

• An entrepreneurial mindset with a passion for problem-solving, continuous learning, and personal growth.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment with remote work options.

• Collaborative and inclusive company culture.

• Access to cutting-edge tools and technologies.