Paid Advertising Specialist – Ecommerce

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Assist in the execution and performance of paid advertising campaigns across the entire portfolio.

• Collaborate with lead Strategists or independently manage the complete strategy for select key clients.

• Implement ad builds, optimizations, reporting, pacing, and continuous performance monitoring.

• Oversee setup, tracking, naming conventions, quality assurance, budgets, and campaign timelines across Meta, Google, TikTok, and other paid advertising platforms.

• Identify growth opportunities, formulate test hypotheses, and propose data-driven optimizations that align with client objectives.

• Integrate client goals, constraints, and brand specifics into execution and strategic decisions.

• Address performance fluctuations, technical challenges, and significant campaign adjustments.

• Manage client testing roadmaps, prioritize experiments, coordinate launches, and update campaigns.

• Create and deliver performance reports and recaps utilizing data storytelling techniques.

• Utilize Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity.

• Propose ideas, efficiencies, frameworks, and improvements to processes.

• Employ AI technologies to enhance efficiency, performance analysis, and operational workflows.

⛳️ Requirements

• 1-2 years of experience in digital marketing; agency experience is advantageous.

• Over 1 year of experience in Direct Response marketing specifically within E-Commerce; experience in Lead Generation and B2B is a plus.

• More than 1 year of experience with Meta or Google Ads for direct response campaigns; familiarity with additional platforms (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.) is an advantage.

• At least 1 year of experience leading paid advertising strategies for direct response marketing efforts.

• 1+ years of experience with Google Analytics and Shopify; other technical platforms are a bonus.

• 1 year of client-facing experience, including managing communications.

• Strong Excel skills with a solid understanding of advanced features.

• Excellent data analytics capabilities.

• Highly reliable self-starter with high energy, a positive attitude, and strong organizational and time management skills.

• Entrepreneurial mindset with a passion for problem-solving, ongoing learning, and personal growth.

🏝️ Benefits

• Equal Opportunity Employer.

• People-first culture that values diversity, inclusion, and a variety of backgrounds and experiences.