Paid Ads/Programmatic Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee and enhance campaigns across Google Ads, Meta Ads, and Google Local Services Ads.

• Assist in the planning and optimization of upper-funnel Programmatic Display and Connected TV campaigns in collaboration with external partners.

• Manage targeting, messaging inputs, budgets, and performance feedback in coordination with Programmatic/CTV partners.

• Set up, monitor, and troubleshoot conversion tracking using GA4, Google Ads, and other relevant tools.

• Utilize automated bidding and conversion optimization strategies, including Maximize Conversions and Target CPA/ROAS.

• Evaluate campaign performance to uncover trends, inefficiencies, and areas for optimization.

• Support the testing and assessment of lead-generation platforms, such as TikTok, Reddit, and new ad networks.

• Record workflows, optimization procedures, and best practices to ensure consistency and scalability.

• Collaborate with internal teams on the execution of paid media, tracking, and reporting across various client accounts.

• Remain updated on platform enhancements, policy modifications, and industry best practices.

• Fill out the application form and create a video as the initial step in the interview process.

⛳️ Requirements

• Proven experience managing Google Ads campaigns, including Search, Display, PMAX, and Remarketing.

• Proficient understanding of GA4, conversion tracking, and attribution basics.

• Background in an agency setting is preferred.

• Familiarity with automated bidding and strategies focused on conversion.

• Excellent analytical abilities and comfort in interpreting performance data.

• Experience with managing Meta Ads campaigns, including basic creative testing.

• Prior experience in remote work is mandatory.

• Proficiency with remote collaboration tools such as Slack, Zoom, Google Workspace, Asana, or equivalent platforms.

• Experience with US- or UK-based companies is required; applications lacking this experience will not be reviewed.

• Preferred experience working alongside Programmatic Display and/or CTV vendors or partners.

• Familiarity with Google Local Services Ads is a plus.

• Knowledge of WhatConverts or similar lead-tracking platforms is advantageous.

• Working knowledge of Google Tag Manager is preferred.

• Experience with TikTok, Reddit, or other emerging platforms is beneficial.

• Exposure to AI or automation tools utilized in paid media workflows is preferred.

• Availability to work from 9:00 AM to 5:00 PM EST.

• Proficiency in English is required.

• Ability to conduct a video interview within the specified timeline if shortlisted.

🏝️ Benefits

• Competitive salary.

• Genuine growth prospects.

• Long-term career development opportunities.

• Flexible remote work arrangement.

• Video interview and subsequent steps for successful candidates.