Paid Ads Strategist, Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create campaign strategies aligned with client objectives, target demographics, and budget constraints

• Develop, launch, and oversee paid advertising campaigns primarily on Meta platforms

• Conduct daily monitoring of campaign performance and make optimization choices based on data analysis

• Evaluate CPL, CPA, conversion rates, and quality of leads

• Expand successful campaigns while ensuring efficiency and profitability

• Implement A/B testing across various audiences, creatives, messaging, and landing page experiences

• Offer performance-driven recommendations and insights to the Paid Advertising team

• Address tracking, attribution, conversion, and pixel-related challenges

• Ensure accurate setup of campaigns, budget management, and reporting processes

• Recognize emerging trends, platform updates, and growth potential

• Share campaign performance insights and recommendations with internal stakeholders and clients

• Perform independent research to discover new opportunities, strategies, and best practices

• Guarantee campaigns are launched accurately and within the designated timeline

• Provide precise, actionable reports punctually

• Identify and tackle issues proactively

• Communicate results, challenges, successes, and key updates to clients

⛳️ Requirements

• Candidates must reside in the United States and be authorized to work without sponsorship

• Over 5 years of experience in managing paid media campaigns

• Familiarity with campaign attribution, conversion tracking, and performance reporting

• Practical experience with Meta Ads Manager and paid social advertising

• Proven track record in scaling lead generation campaigns while meeting efficiency benchmarks

• Experience with reporting and analytics tools such as Looker Studio, Domo, Tableau, or Power BI

• Skill in analyzing campaign performance and making data-driven optimization decisions

• Strong comprehension of lead generation and demand generation marketing principles

• Excellent analytical, organizational, and problem-solving abilities

• Capacity to work autonomously, take initiative, and proactively address issues

• Demonstrated ability to handle multiple campaigns and priorities simultaneously

• Exceptional attention to detail and commitment to accuracy

• Strong communication and teamwork skills

• Experience with Google Ads is an added advantage

• Familiarity with advertising platforms such as TikTok, Reddit, LinkedIn, Snapchat, or X is a plus

🏝️ Benefits

• 401(k): 100% match on employee contributions up to 4%

• Unlimited Manager-Approved Paid Time Off

• Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)

• Dental & Vision Insurance: Guardian

• Company-provided MacBook

• Fully Remote