Paid Ads Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Manage Foundation Health's advertising across Google Ads, Meta, and Amazon.

• Develop campaigns, ad sets, keyword lists, target audiences, and negative keyword lists.

• Create ad copy and communicate design requirements to the creative team.

• Conduct A/B testing on copy, creative elements, and landing pages.

• Oversee spending and performance, identifying potential issues proactively.

• Make strategic account decisions regarding budgets, bidding, targeting, and campaign adjustments.

• Construct, test, and enhance campaigns across Google, Meta, and Amazon platforms.

• Review AI-generated copy and reports to ensure accuracy and compliance with healthcare advertising policies.

• Provide a concise report after each completed task.

• Compile a monthly summary with defined next steps.

• Link changes to cost per lead, ROAS, or another mutually agreed-upon goal.

• Investigate issues thoroughly before making adjustments to accounts.

⛳️ Requirements

• Over 3 years of experience managing paid campaigns, specifically on Meta, Google, and Amazon.

• Proficient in Google Search and Performance Max.

• Experience in managing Meta lead or sales campaigns.

• Knowledge of Amazon Sponsored Products and Sponsored Brands.

• Strong expertise in Google Analytics 4, conversion tracking, and UTM tagging.

• Comfortable handling budgets, ROAS, and cost per lead metrics.

• Commitment to honest reporting and early identification of issues.

• Proficient in clear written English.

• Experience in healthcare, clinic, or wellness advertising and understanding of its policy constraints is a plus.

• Familiarity with Looker Studio or similar reporting tools is beneficial.

• Previous experience with eCommerce and WooCommerce is advantageous.

• Eager to utilize AI tools regularly, with the discernment to validate their outputs before implementation.

• Must adhere to Google and Meta's healthcare advertising policies.

• Required to obtain partner or manager access to advertising accounts instead of personal logins.

• Must seek approval prior to modifying campaign budgets beyond the agreed-upon limit.

🏝️ Benefits

• Flexible, remote, on-call work that you can accept based on your availability.

• Direct access to marketing leads along with clear written briefs.

• Monthly payment structure.

• Compensation for account audit tasks as part of the hiring process.

• Opportunity to contribute to a growing healthcare brand.

• Payment options via bank transfer or online payment services.