Paid Ads Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Perform comprehensive keyword analysis for App Store Optimization (ASO) and paid search initiatives (Apple Search Ads, Google Ads), utilizing insights to enhance metadata, campaigns, and creative strategies.

• Take ownership of and optimize the performance of Apple Search Ads and Google Ads across both app and web initiatives.

• Oversee and continually refine app store assets (icons, screenshots, videos) along with paid search creatives and copy.

• Design and implement A/B tests for app store listings aimed at boosting conversion rates.

• Track app store algorithms and performance trends, using ASO and attribution tools to facilitate improvements.

• Collaborate effectively with creative, product, and analytics teams to ensure ASO and paid search strategies align with overarching growth objectives.

⛳️ Requirements

• Extensive hands-on experience with Apple Search Ads and Google Ads (for both app and web).

• Demonstrated expertise in ASO strategies and app store algorithms.

• Strong background with AppsFlyer, including knowledge of deep links and deferred deep links.

• Proficient in ASO and analytics tools (such as App Annie, Sensor Tower, StoreMaven, Mobile Action).

• Experience in the crypto, fintech, or online trading sectors would be beneficial.

• Ideally, have ASO experience in African markets.

🏝️ Benefits

• Competitive salary along with company benefits.

• Flexible work-from-home arrangement (the specifics may vary based on the business team's operational needs).