Paid Ads Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, oversee, and enhance targeted paid advertising campaigns across Google Ads Search, Display, Performance Max, and YouTube.

• Initiate and manage campaigns on emerging AI search platforms, particularly focusing on ChatGPT Ads.

• Perform keyword research, audience targeting, and competitive analysis.

• Conduct A/B testing on ad copy, creatives, bidding strategies, and landing pages to optimize ROI and reduce CPA.

• Act as the primary point of contact for paid media clients.

• Lead regular check-ins, strategy presentations, and performance review meetings.

• Convert complex advertising data into clear, actionable business insights.

• Discover opportunities to expand client accounts and propose new platforms or strategies.

• Collaborate marketing efforts with SEO and Account Management teams.

• Work alongside Support teams to finalize and implement tracking tasks.

• Create and sustain custom daily, weekly, and monthly performance reports.

• Monitor budget pacing and dynamically adjust budgets based on performance analytics.

• Utilize GA4 and conversion tracking methods for precise attribution.

• Contribute to the development of paid media strategies and standard operating procedures.

• Keep up-to-date with industry trends, algorithm changes, and advancements in AI advertising.

⛳️ Requirements

• 1–3 years of practical experience in managing Paid Search campaigns, ideally within an agency setting handling multiple accounts.

• Strong, demonstrated expertise in Google Ads and Google Analytics (GA4).

• Google Ads certifications are strongly preferred.

• Familiarity with, or a strong willingness to learn about, ChatGPT Ads and AI-driven search marketing capabilities.

• Experience in setting up conversion tracking using Google Tag Manager (GTM).

• High proficiency in Excel/Google Sheets, including pivot tables and VLOOKUP functions.

• Expertise in data visualization tools such as Looker Studio.

• Confidence in leading client meetings, addressing questions on the spot, and clearly presenting data via Zoom or in person.

• Ability to manage multiple client budgets and deadlines concurrently.

• Capability to contribute to departmental strategy and service offerings.

🏝️ Benefits

• Remote work opportunities.

• Health, Dental & Vision Insurance provided.

• Flexible, uncapped Paid Time Off (PTO) and Federal Holidays off.

• Opportunities for internal growth and career advancement.

• A collaborative environment where ideas can influence the agency’s growth.

• Possibility to earn bonuses for exceptional performance.