Paid Acquisition Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, priorities, and upcoming actions.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into concise, actionable insights for clients without technical backgrounds.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and facilitate growth.

• Create, launch, and refine Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and other campaign parameters.

• Daily monitor performance and modify campaigns based on cost-per-appointment and other key performance indicators.

• Identify underperforming campaigns and devise strategies to enhance results.

• Experiment with audiences, messaging, and creative content to uncover better performance opportunities.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Resolve technical challenges between advertising platforms and client systems.

• Actively supervise tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations, ensuring accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of practical paid media experience, particularly with Meta advertising.

• Proven track record of managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to steer campaigns towards set performance targets while enhancing client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organization, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling available.

• Performance-based Bonus.