Outbound Marketing Specialist

This is a fully remote position, open to applicants in Honduras.

📋 Description

• Take charge of email campaigns, direct mail, letters, postcards, and multi-touch sequences aimed at property owners.

• Develop owner-acquisition sequences, nurture tracks, cold-lead re-engagement campaigns, and market updates.

• Oversee deliverability, segmentation, and testing processes.

• Manage direct mail operations from start to finish, including list building, creative design, vendor coordination, scheduling, and tracking.

• Utilize StaydOS data and external sources to build targeted audiences.

• Leverage AI to score and prioritize prospects, tailor messages, test variations, and automate sequences.

• Direct qualified responses to the CRM and sales team with clear context.

• Monitor which outreach efforts lead to meetings and signed owners.

• Ensure compliance with CAN-SPAM regulations, manage opt-outs, suppression lists, and do-not-contact flags across various brands.

• Analyze sends, signed owners, cost per meeting, and cost per signed owner, broken down by brand and channel.

• Develop a repeatable outbound playbook for new brands.

• Collaborate closely with the SDR and sales team, Marketing Director, and brand teams.

⛳️ Requirements

• Proven hands-on experience in executing email and direct mail campaigns end to end, supported by response and conversion metrics.

• Proficient in list pulling, source joining, segment building, and providing rationale for effectiveness.

• Daily application of AI for personalization, content creation, and analysis.

• Strong focus on deliverability, compliance, and maintaining list hygiene.

• Capability to assess channel economics using funnel metrics and cost per signed owner.

• Preference for testing over waiting for the ideal list.

• Exceptional written English skills.

• Experience in STR, property management, real estate, or home services marketing is advantageous.

• Familiarity with tools such as Lob, PostGrid, Handwrytten, Clay, Apollo, Klaviyo, HubSpot, SQL, or APIs is a plus.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.

• Comprehensive health and wellness benefits.