Outbound Marketing Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of outbound email campaigns, direct mail initiatives, letters, postcards, and multi-touch sequences aimed at property owners.

• Develop owner-acquisition sequences, nurture tracks, cold-lead re-engagement campaigns, and market updates.

• Oversee email deliverability, segmentation, and testing processes.

• Manage the complete direct mail process, including list building, creative design, vendor coordination, scheduling, and tracking.

• Create audiences utilizing StaydOS data and external resources.

• Leverage AI to evaluate and rank prospects, customize messages, test variations, and automate sequences.

• Forward qualified responses to the CRM and sales team with detailed context.

• Monitor which outreach efforts result in meetings and signed owners.

• Ensure adherence to CAN-SPAM regulations, manage opt-outs, suppression lists, and do-not-contact flags across various brands.

• Analyze outreach performance through signed owners, including cost per meeting and cost per signed owner.

• Develop a repeatable outbound playbook for new brands.

⛳️ Requirements

• Proven experience in managing email and direct mail campaigns from start to finish, with measurable response and conversion metrics.

• Strong data literacy: capability to extract a list, merge sources, create a segment, and articulate its effectiveness.

• Regular use of AI for personalization, content creation, and analysis.

• Commitment to deliverability, compliance, and list hygiene best practices.

• Understanding of channel economics and the ability to assess cost per signed owner using funnel metrics.

• Proactive approach to testing.

• Exceptional written English skills.

• Experience in STR, property management, real estate, or home services marketing is advantageous.

• Familiarity with tools such as Lob, PostGrid, Handwrytten, Clay, Apollo, Klaviyo, HubSpot, SQL, or APIs is a plus.

🏝️ Benefits

• Flexible remote work options.

• Opportunity to collaborate with shared marketing, technology, finance, and human resources across various short-term rental management companies.

• Alternative screening option available if recording is not feasible due to microphone, privacy, or accessibility challenges.

• Support for application accommodations.