Outbound Marketing Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take charge of email campaigns, direct mail, letters, postcards, and multi-touch outbound sequences aimed at property owners.

• Develop owner-acquisition sequences, nurture tracks, cold-lead re-engagement strategies, and market updates.

• Oversee email deliverability, segmentation, and testing processes.

• Manage the complete direct mail process, including list building, creative development, vendor coordination, scheduling, and tracking.

• Create audiences utilizing StaydOS data along with external sources.

• Employ AI to score and prioritize prospects, tailor messages, test variations, and automate sequences.

• Direct qualified responses to the CRM and sales team with clear context.

• Monitor which outreach efforts lead to meetings and signed owners.

• Ensure compliance with CAN-SPAM regulations, manage opt-outs, suppression lists, and do-not-contact flags across brands.

• Maintain scoreboards for each brand and channel, tracking cost per meeting and cost per signed owner.

• Develop a repeatable outbound playbook for new brands.

• Collaborate with the SDR and sales teams, Marketing Director, and brand teams across the organization.

⛳️ Requirements

• Proven hands-on experience in managing email and direct mail campaigns from start to finish, including response and conversion metrics.

• Proficient in list pulling, source joining, segment building, and articulating the rationale behind strategies.

• Daily utilization of AI for personalization, writing, and analysis.

• Strong focus on deliverability, compliance, and list hygiene.

• Ability to assess channel economics using funnel metrics.

• Preference for testing approaches rather than waiting for the ideal list.

• Exceptional written English skills.

• Experience in STR, property management, real estate, or home services marketing is advantageous.

• Familiarity with tools such as Lob, PostGrid, Handwrytten, Clay, Apollo, Klaviyo, HubSpot, SQL, or APIs is a plus.

🏝️ Benefits

• Options for remote work.

• Preferred schedule overlap with U.S. Mountain Time mornings.

• Accommodations available during the application process.

• Alternative screening methods available if recording is inaccessible.

• Opportunity to retry voice recordings as many times as needed.