Organic Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize and implement PEX.ARQ’s content calendar across Instagram, LinkedIn, YouTube, and TikTok.

• Work collaboratively with the team to establish the editorial vision and key topics of focus.

• Utilize the PEX.ARQ platform daily to generate content based on actual studies.

• Transform analyses of land parcels, towers, floor plans, and financial outcomes into pertinent content.

• Develop informative content concerning real estate feasibility and development.

• Clarify financial concepts associated with real estate development, including Gross Sales Value (GSV), construction expenses, land costs, margins, and returns.

• Craft scripts for various content formats.

• Film videos and create content for social media platforms.

• Produce and share posts, carousels, and videos.

• Prepare briefs for the Video Editor.

• Monitor reach, engagement, follower growth, and lead-generation metrics.

• Evaluate content performance and refine the editorial direction based on analytics.

• Assist in launching features, product updates, and campaigns through organic content.

• Contribute to enhancing PEX.ARQ’s reputation in the technology, architecture, engineering, and real estate sectors.

⛳️ Requirements

• Demonstrated experience in creating and managing social media content.

• A portfolio showcasing produced and published content.

• Understanding of the real estate market and principles of real estate development feasibility.

• A passion for technology and the capability to quickly learn and use software effectively.

• Excellent written communication abilities.

• Strong on-camera presentation skills.

• Skill in simplifying technical subjects into engaging and accessible content.

• Organizational competencies for planning and executing an editorial calendar.

• Analytical mindset for monitoring metrics and leveraging data for decision-making.

• A degree in Civil Engineering is preferred, or in Architecture.

• Professional background in a real estate development firm, construction company, or design agency.

• Experience in producing content related to construction, real estate development, or technology.

• Existing published material about the real estate market.

• Familiarity with editing, design, and content production tools.

• Experience in analyzing metrics and formulating strategies for organic growth.

🏝️ Benefits

• Work model: 100% remote.

• Commitment: Full-time.

• Contract type: Independent contractor (PJ).

• Start date: Immediate.