Organic Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of strategy, content creation, creative direction, publishing, email list operations, analytics, and performance for LinkedIn, X, Instagram, and email communications.

• Oversee the company's LinkedIn presence as well as the founder's personal branding initiatives.

• Engage daily on X by posting and responding to discussions related to quantitative finance, trading, and career opportunities in finance.

• Develop or oversee the production of short-form videos and carousel posts on Instagram targeted at students and early-career professionals.

• Manage the entire email list, which encompasses lead magnets, opt-in workflows, nurturing sequences, broadcasts, segmentation, deliverability, and re-engagement strategies.

• Create landing pages and opt-in offers aimed at expanding the email list.

• Own the journey from initial contact to scheduled admissions calls while identifying points where potential candidates drop off.

• Conduct weekly tests on various hooks, formats, subject lines, sending times, and offers to optimize performance.

• Provide weekly reports on results and the changes made based on those insights.

• Supervise contractors, including editors and designers, after establishing what strategies are worth scaling.

• Drive growth metrics, including followers, subscribers, email engagement, booked admissions calls, applications, and enrolled students.

⛳️ Requirements

• Proven experience in organically growing an audience or email list to significant scale, with demonstrable metrics.

• Exceptional English writing abilities for crafting engaging hooks, posts, threads, subject lines, and long-form emails.

• Practical experience using email marketing platforms such as Kit/ConvertKit, Klaviyo, Customer.io, or HubSpot, including building flows, segments, and automations.

• Strong understanding of funnel metrics: opt-in rates, open and click-through rates, reply rates, booked-call rates, show rates, Customer Acquisition Cost (CAC), and Lifetime Value (LTV).

• Capable of producing content daily and iterating at a high volume.

• Experience managing multiple marketing channels simultaneously.

• Comfortable on camera or adept at directing someone who is.

• Ability to grasp quantitative finance concepts sufficiently to write about them with credibility.

• Willingness to work a consistent daily schedule that overlaps with US Eastern Time and be responsive during those hours.

• Nice to have: experience in growing personal accounts, newsletters, or audiences from scratch.

• Nice to have: a genuine interest in markets, trading, or technical subjects.

• Nice to have: experience marketing educational programs, coaching, B2B products, or other offerings that involve a sales call.

• Nice to have: familiarity with AI tools for research and drafting purposes.

• The hiring process will include a paid practical exercise, along with a request for work metrics and references.

🏝️ Benefits

• Unlimited performance-based incentives linked to list growth, booked calls, and enrollments.

• Fully remote position with flexible working hours.

• Complete ownership of four channels with direct access to the founder.

• Budget allocated for tools and contractors once you demonstrate what strategies to scale.

• Opportunity to build and lead your own team as the channels expand.