Organic Growth Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the entire organic growth strategy, overseeing everything from initial discovery to generating qualified demand, building a pipeline, and driving revenue.

• Determine how the team allocates its time and resources, including activities to discontinue.

• Evaluate Sprinto's strengths and weaknesses in discovery, making strategic decisions that can shift the trajectory of growth.

• Analyze why certain pages, brands, and sources are favored by search engines and AI responses, translating insights into actionable experiments.

• Address attribution challenges in AI discovery and establish clear measurement criteria.

• Conduct a minimum of 15-20 experiments each quarter, formulating hypotheses, success metrics, and criteria for discontinuation.

• Make informed, data-driven decisions while empowering the team to do the same.

• Lead and dominate key categories such as Compliance, GRC, TPRM, and ERM.

• Enhance the portrayal of Sprinto in AI models, starting with the narrative that it is "not enterprise-first."

• Foster discoverability among mid-market and enterprise clients in the US and other key markets.

• Manage the conversion of organic and AI-referred visitors through landing pages, comparison pages, CTAs, and optimized conversion paths.

• Collaborate with BDRs and Sales to enhance lead quality and increase the number of SQLs that convert.

• Develop scalable systems through automation, programmatic strategies, and repeatable playbooks.

• Work alongside the Content Marketing team on content creation, distribution, and conversion strategies.

⛳️ Requirements

• Generally 5-8 years of experience in demand generation, inbound marketing, or growth strategies.

• Have been responsible for a revenue or pipeline target, rather than merely focusing on traffic metrics.

• Exceptional problem-solving abilities, including the capability to deconstruct complex issues, formulate hypotheses, and conduct rapid testing.

• Highly analytical; proficient with GA4, Google Search Console, HubSpot or Salesforce, and skilled in spreadsheets or SQL.

• Competence in constructing funnel models, identifying potential leaks, sizing opportunities, and differentiating correlation from causation.

• Experience in building or revitalizing a growth channel, product, or business.

• Familiarity with search dynamics, AI responses, review platforms, and communities within the contemporary B2B purchasing landscape.

• Proven experience in testing discovery channels and achieving significant results.

• Capability to recruit, mentor, and guide a small team while remaining actively involved.

• Successfully navigated at least one unpaid channel, such as organic, content, community, partnerships, or product-led growth.

• Ability to articulate solutions for complex and ambiguous challenges.

• Leadership experience is advantageous.

• Familiarity with the US market is a significant advantage.

• Founders and early-stage marketers are encouraged to apply.

🏝️ Benefits

• Fully remote work environment.

• Generous annual allowance for co-working space.

• USD 1,000 yearly budget for learning and professional development.

• Unlimited vacation policy.

• Health insurance coverage up to INR 10 lakh for employees and their families.

• Additional accident protection coverage of INR 10 lakh.

• Life insurance equivalent to 3x the annual salary.

• INR 35,000 allowance for workspace setup.