On-Trade Area Manager

This is a fully remote position, open to applicants in France.

📋 Description

• Drive sales growth in volume, revenue, and distribution for the brands within the portfolio among hospitality, restaurant, and café (HORECA) clients, wine merchants, distributors, and Cash & Carry outlets.

• Establish a sustainable customer base of HORECA entities and independent wine merchants through customized action and promotional plans.

• Cultivate local business relationships with distributors and Cash & Carry outlets while adhering to national agreements.

• Execute resale action plans and optimize resources and investments at customer locations.

• Carry out regular, structured customer visits and document activities using the CRM system.

• Maintain current information in the customer database.

• Ensure brand visibility through both generic and dedicated point-of-sale materials.

• Coordinate joint field visits with wholesalers’ sales teams.

• Monitor competitors and provide regular updates to the line manager.

• Responsibly manage assigned sales and delegated marketing budgets, along with business expenses.

• Participate in sales meetings and training sessions arranged by the regional management team.

• Utilize the CRM daily during customer meetings to log product availability and current market prices.

⛳️ Requirements

• Experience in the beverage industry and familiarity with the prescriber channel.

• A sense of curiosity and strong empathy.

• In-depth product knowledge.

• Proficiency in sales methods and techniques.

• Capability to work independently within a set framework.

• Strong attention to detail.

🏝️ Benefits

• Equal employment opportunities in all aspects of employment.

• Involvement in sales meetings and training sessions organized by the regional management team.