Off-Page SEO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of off-page SEO and AEO processes, encompassing link building, digital PR, partnerships, guest contributions, AI citations, and brand mentions.

• Ensure Telnyx is referenced by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews for queries related to developer connectivity and APIs.

• Utilize AI citation tracking to pinpoint target publications, listicles, subreddits, and creators, securing appropriate placements.

• Compose and place guest posts, partner articles, and contributed content on sites geared towards developers.

• Present Telnyx benchmarks, product launches, and data to various publications, newsletters, podcasts, and roundups.

• Collaborate with Content and DevRel teams on original research, latency and cost benchmarks, and technical deep-dives that generate links and citations.

• Oversee link vendors, including monthly targets, anchor plans, quality standards, placement evaluations, and cost-per-link tracking.

• Develop documented, automated workflows for prospecting, outreach, follow-ups, and reporting through AI agents.

• Conduct structured experiments on content formats and placement types, recording improvements in citation share.

• Provide weekly reports on acquired domains, citation share, share of voice, AI referral traffic, signups, and contact-sales leads.

• Establish and manage Telnyx’s engagement program on Reddit and X, tracking valuable discussions, inquiries, and competitor mentions, while responding helpfully with transparency.

• Address developer complaints and support issues on Reddit or X, ensure they are routed internally, and follow up publicly after resolution.

• Report directly to the Senior Director of AEO.

⛳️ Requirements

• 3 to 5+ years of experience in off-page SEO, digital PR, or link building, preferably within a developer tool, API, cloud, or PLG SaaS environment.

• Proven track record of building links, securing placements, and executing digital PR campaigns, with measurable domains achieved and traffic generated.

• Hands-on experience in tracking AI citations from ChatGPT, Perplexity, Claude, and AI Overviews, with an understanding of source selection and brand citation strategies.

• Familiarity with developer publications, newsletters, subreddits, X accounts, and developer communities.

• Capability to write personalized outreach pitches and cultivate relationships with editors, maintainers, and newsletter authors.

• Knowledge of community norms on Reddit and X, including providing helpful responses and clear disclosures.

• Strong technical writing abilities, including the skill to transform technical subjects into publishable guest posts.

• Ability to work autonomously without the support of an agency or outreach team.

• Experience in creating automated workflows with AI agents for prospecting, monitoring, follow-ups, or reporting.

• Proficiency in working with backlink data via tools like Ahrefs or Semrush, AI visibility tools, and Search Console, linking results to signups and sales pipeline.

• Discerning judgment on link quality, evaluating relevance, traffic, and authority, avoiding link farms or private blog networks, and managing vendors effectively.

• Some coding skills such as Python or SQL, familiarity with Reddit or Hacker News, AI visibility tools, original research, contacts in developer publications, review/comparison sites, basic technical SEO, or startup/first-hire experience are advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote working options.

• Opportunities for professional development and growth.

• Supportive and inclusive company culture.