North American Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Create and promote brand strategies for North America that enhance awareness, engagement, and sales.

• Develop annual marketing plans that are in line with business objectives and retail priorities.

• Collaborate closely with Global Brand teams to adapt strategies for the North American market.

• Convert consumer, category, and cultural insights into effective brand plans.

• Oversee integrated marketing campaigns that encompass Paid Media, Social Media, Public Relations, Influencer Marketing, Retail & Shopper Marketing, and Experiential Activations.

• Lead campaign development from initial brief to execution and performance evaluation.

• Manage agency partners to ensure top-tier creative output.

• Collaborate with Sales and Retail Development teams to design engaging retailer-specific programs.

• Assist in key account presentations and marketing sell-in efforts.

• Create promotional and merchandising initiatives that enhance velocity and visibility at retail locations.

• Monitor campaign effectiveness and its impact on business outcomes.

• Evaluate brand performance, consumer trends, and competitive activities.

• Suggest optimization opportunities and growth strategies.

⛳️ Requirements

• 5-7+ years of progressive experience in brand marketing.

• Preferred background in Consumer Packaged Goods (CPG), Toys, Games, Entertainment, or Licensed Consumer Products.

• Demonstrated success in creating and executing integrated marketing campaigns.

• Experience working collaboratively across sales, creative, media, and agency teams.

• Strong strategic thinking paired with exceptional execution skills.

• Excellent communication and presentation skills.

• Thorough understanding of media, social, PR, and retail marketing.

• Analytical mindset with the ability to interpret performance data comfortably.

• Entrepreneurial spirit and self-starter attitude.

• Capability to manage multiple priorities in a fast-paced environment.

🏝️ Benefits

• 401(k) with company matching.

• Comprehensive health, dental, and vision insurance.

• Life insurance coverage.

• Flexible spending and health savings accounts to help manage healthcare expenses.

• Paid time off for personal recharge.

• Opportunity to work in a vibrant and creative industry—engaging with toys and games offers unique rewards.