Native Ads Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee the entire native advertising expenditure for the agency while enhancing the native strategy.

• Determine scaling strategies, funnel types, and appropriate brands.

• Provide technical guidance for a team of media buyers, copywriters, and creative strategists for the long term.

• Offer constructive feedback on campaigns, funnels, and creative content.

• Expand the team as the agency grows and facilitate the onboarding of new hires.

• Manage project allocation and oversee the team’s weekend on-call duties.

• Handle the agency’s most challenging native accounts, including strategy and campaign oversight.

• Generate client reports and increase client engagement and budgets.

• Control funnel architecture from the advertisement to the offer page.

• Brief copywriters and designers, evaluating outcomes based on performance metrics.

• Streamline onboarding, campaign setup, and reporting within the native domain.

• Document insights for application across the entire native team.

• Establish Native Ads as a fundamental agency service and promote long-term expansion in this area.

⛳️ Requirements

• Experience managing Taboola or Outbrain accounts with a monthly ad spend exceeding €100,000; alternatively, a solid track record with Meta.

• Several years of expertise in media buying.

• Capability to scale accounts profitably and make decisive budget cuts when performance declines.

• Proficiency in optimizing the complete funnel from the advertisement to the offer page.

• Familiarity with advertorial and pre-lander mechanics.

• Make informed budget decisions based on margin, CAC, and contribution margin.

• Experience with D2C clients or operating your own business.

• Ideally possess initial experience in team leadership, feedback discussions, and performance evaluations.

• Ideally have knowledge in tracking.

• Experience with Voluum or attribution solutions such as Hyros, admetrics, or Tracify.

🏝️ Benefits

• 30 days of vacation.

• Company pension plan.

• Company bike (JobRad).

• Corporate fitness through Wellpass.

• Laptop of your choice.

• High-quality home office equipment.

• Training budget.

• Support from both internal and external resources.

• Access to mentors.

• Full access to the internal AI stack.

• Team events and workations held twice a year.