National Sales Manager

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Achieve or surpass budgeted sales and profit targets for a designated business channel.

• Propel sales growth and enhance market penetration.

• Oversee independent sales agencies to ensure consistent growth.

• Cultivate new accounts and refine sales and distribution strategies.

• Direct showroom and trade show execution.

• Foster relationships with agency principals and their representatives.

• Act as the primary liaison for designated agencies and accounts.

• Offer daily support, insights, and strategic direction to representatives, principals, and agencies.

• Conduct monthly priority meetings with agencies and formulate territory, representative-level, and account growth plans.

• Initiate and monitor agency growth initiatives, including new account acquisitions, product launches, and seasonal programs.

• Establish annual sales goals for agencies and quarterly targets, reviewing progress regularly.

• Perform quarterly reviews of territory and performance.

• Distribute sales data, KPIs, and best practices among agencies.

• Facilitate discussions on territory realignment.

• Negotiate with customers and agencies in alignment with company guidelines.

• Increase new account acquisitions and broaden distribution within independent and key/mass channels.

• Maintain a pipeline of opportunities for new account acquisition and retention.

• Implement account retention strategies and re-engage inactive accounts.

• Establish door-count and new account objectives by agency and territory.

• Provide training to representatives on brand narratives, assortments, and selling points.

• Oversee launch plans for new collections and market introductions.

• Report brand KPIs and suggest cross-selling opportunities.

• Engage with key buying groups, including Ace Hardware, True Value, Do It Best, and The Boutique Hub.

• Develop store-level strategies, marketing materials, and exclusive promotions for buying group members.

• Coordinate special events such as Atlanta Market activations.

• Maintain best-practice guides for representatives, the Sales Training Manual, and the New Hire Onboarding program.

• Conduct monthly ride-along coaching sessions and biannual training programs.

• Develop and implement trade show plans covering staffing, scheduling, appointments, and follow-up.

• Manage showroom activities to optimize order flow, rep engagement, and customer interaction.

• Interact regularly with the Vice President of Sales, either daily or weekly.

• Lead, coach, and ensure accountability for sales teams regarding channel budgets, revenue targets, and forecasts.

• Report monthly KPIs and leverage sales data to inform strategic direction.

• Collaborate with other departments and management teams.

• Perform additional duties as required.

⛳️ Requirements

• Bachelor’s degree in business, marketing, or a related discipline.

• 5–7 years of sales experience, ideally in home décor or gifts.

• Demonstrated history of sales leadership, agency or account management, and business development.

• Excellent verbal and written communication skills with customers, representatives, and internal teams.

• Proficient in Microsoft Excel, Word, CRM, NSpire, Tableau, and sales reporting tools.

• Strong organizational and time management abilities.

• Capable of planning, prioritizing, and delivering results under tight deadlines with minimal supervision.

• Strategic problem-solving capabilities and the ability to utilize data to spur growth.

• Proactive leadership qualities and a robust sales acumen.

• Commitment to growth through strategic planning, relationship management, and data-driven decision-making.

• Willingness to travel domestically frequently for customer appointments, rep ride-alongs, trade shows, and showrooms.

• Availability for occasional international travel as needed.

• Flexibility to work some evenings and weekends during show schedules.

🏝️ Benefits

• Frequent domestic travel and occasional international travel as required.

• Opportunity to collaborate with a leading importer and distributor of gifts and home decorative accessories.

• Exposure to global brands, retailers, eCommerce partners, buying groups, trade shows, and showrooms.