National Account Manager – RTM

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Represent the On Trade team in significant National Wholesale accounts.

• Manage and cultivate a strategic growth agenda focused on volume, revenue, and profit across the AG Barr brand portfolio.

• Act as the primary commercial connection between AG Barr brands and key wholesale purchasing teams.

• Oversee the complete account mechanics from range distribution to promotional strategies.

• Create and execute strategic growth plans encompassing invoice revenue, volume, distribution, new product development (NPD), and profit & loss (P&L).

• Build and sustain long-term relationships with key decision-makers across buying, operations, and marketing teams.

• Conduct regular account evaluations and manage internal, route-to-market, and spirit partner relationships as necessary.

• Develop, agree upon, and deliver joint business plans with major customers.

• Lead forecast key performance indicators (KPIs) and ensure product availability from AG Barr to depot, from depot to store, and from store to shelf.

• Agree, manage, and adhere to authorized budgets, customer investments, and trading terms.

• Implement promotional plans and activations across core brands, assessing performance against key metrics.

• Leverage data and insights to analyze sales reports, monitor market trends, enhance consumer experience, and optimize performance.

• Establish internal and external communication processes for making clear business decisions.

• Complete necessary internal and external administration according to established processes, procedures, and deadlines.

⛳️ Requirements

• Proven sales experience in the FMCG sector, with a significant focus on National Wholesale or a similar strategic sales role.

• Direct experience in the UK/Local On-Trade drinks industry is preferred, particularly in cocktails, spirits, beer, wine, or soft drinks, but not mandatory.

• A demonstrable history of meeting and surpassing challenging sales targets, especially in New Business.

• Excellent IT proficiency, including Google Suite, Excel, PowerPoint, and Word.

• Capacity to learn new software packages, including Cognos, IRI/Kantar, and Demantra.

• High degree of numeracy and strong attention to detail.

• Highly organized and structured.

• Strong communication skills, particularly in remote settings.

🏝️ Benefits

• Competitive salary aligned with market rates.

• Annual bonus scheme linked to both business and individual performance.

• Defined contribution pension plan with employer contributions through L&G.

• 34 days of holiday per year.

• Flexible holiday trading options.

• Flexible cash pot available for spending on benefits.

• Private Medical insurance.

• Healthcare Cash Plan.

• Flexible benefits including discounts and cashbacks, gym memberships, and technology purchases.

• Life assurance coverage.

• Save as you earn scheme.

• Staff sales discounts.

• Complimentary AG Barr products during your working hours and from staff sales.

• Ongoing professional development opportunities and access to Learning and Development programs and resources.