Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Georgia.

📋 Description

• Take ownership and enhance paid acquisition efforts for the mobile app portfolio.

• Strategically plan, initiate, and optimize mobile user acquisition campaigns across platforms such as Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks.

• Manage budgets effectively and meet D0/D3/D7 ROAS objectives through tROAS bidding, daily limits, and campaign- and country-specific budgets.

• Amplify successful campaigns while promptly discontinuing underperforming ones based on performance trends and overall profit.

• Develop and implement a systematic testing roadmap that encompasses networks, regions, bidding strategies, target audiences, and creative assets.

• Collaborate with the Creative team on project briefs, concepts, and analysis of creative performance.

• Work alongside Data and Monetization teams to correlate UA expenditures with ad revenue metrics, including eCPM, ARPDAU, and LTV curves.

• Evaluate performance using SQL and BI dashboards, proactively identifying potential issues.

• Cultivate relationships with network account managers to explore beta opportunities, negotiate better terms, and secure support.

• Provide weekly reports to management detailing expenditures, ROAS, insights gained, and future actions.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in mobile user acquisition; 5+ years required for Senior positions.

• Demonstrable history of managing substantial budgets across at least two platforms, including Meta, TikTok, Mintegral, AppLovin, and Unity.

• In-depth knowledge of ROAS-centered bidding strategies, such as tROAS, AEO/VO, CPI/CPE, and cohort-specific KPIs.

• Strong analytical capabilities and proficiency in Excel/Sheets, BI tools, and MMP data.

• Familiarity with AppsFlyer, Adjust, or comparable MMPs.

• Exceptional written and verbal communication skills in English.

• Prior experience in mobile gaming or adtech firms is a plus.

• Background in scaling applications primarily monetized through in-app advertisements or hybrid models is beneficial.

• Knowledge of ad monetization principles, including mediation, eCPM, ARPDAU, LTV, and ROAS, is advantageous.

• Hands-on experience with AppLovin and Mintegral at scale is a plus.

• SQL expertise using Snowflake, BigQuery, or similar tools is a bonus.

• Experience in launching new networks and expanding into new regions from the ground up is beneficial.

• Familiarity with creative testing frameworks and collaboration with creative teams is advantageous.

🏝️ Benefits

• Security through thorough client vetting to reduce risks and ensure reliable, timely payments.

• Career support and assistance in discovering new project opportunities.

• Legal support for independent contractors or sole proprietorships, including tax assistance and related processes.

• English language courses available.

• Opportunities for professional growth.

• Team-building activities.

• Flexible working hours.

• Comprehensive financial and legal support for independent contractors.

• Free English classes with native speakers or Ukrainian instructors.

• Dedicated HR support.