Mobile User Acquisition Manager

This is a fully remote position, open to applicants in Armenia.

📋 Description

• Take ownership and expand paid acquisition efforts across the mobile app portfolio.

• Strategize, initiate, and enhance mobile user acquisition campaigns across platforms such as Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and various other networks.

• Oversee substantial daily budgets and achieve D0/D3/D7 ROAS targets through tROAS bidding, daily budget caps, as well as campaign- and country-specific budgets.

• Amplify successful campaigns while swiftly discontinuing underperforming ones based on performance trends and overall profitability.

• Develop and implement a systematic testing roadmap encompassing networks, geographic areas, bidding techniques, target audiences, and creative assets.

• Work closely with the Creative team on project briefs, concepts, and analysis of creative performance.

• Collaborate with the Data and Monetization teams to align acquisition costs with advertising revenue, which includes eCPM, ARPDAU, and LTV trajectories.

• Evaluate performance utilizing SQL and BI dashboards, identifying issues proactively.

• Manage relationships with network account managers, advocating for beta access, enhanced terms, and support services.

• Provide weekly reports to management detailing expenditure, ROAS, insights, and forthcoming steps.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in mobile user acquisition; 5+ years required for Senior position.

• Proven success in managing considerable budgets on at least two platforms including Meta, TikTok, Mintegral, AppLovin, and Unity.

• In-depth knowledge of ROAS-based bidding strategies, such as tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs.

• Strong analytical abilities.

• Proficient in Excel/Sheets, BI tools, and MMP data like AppsFlyer, Adjust, or similar platforms.

• Excellent command of English, both written and spoken.

• Experience in mobile gaming or adtech sectors is a plus.

• Background in growing apps primarily monetized through in-app advertisements or hybrid models is a plus.

• Familiarity with ad monetization concepts including mediation, eCPM, ARPDAU, LTV, and ROAS is beneficial.

• Practical experience with AppLovin and Mintegral at scale is advantageous.

• SQL proficiency with tools such as Snowflake, BigQuery, or similar is preferred.

• Experience in launching new networks and regions from the ground up is advantageous.

• Familiarity with creative testing frameworks and collaboration with creative teams is a plus.

🏝️ Benefits

• Assurance through client vetting processes to reduce risks and guarantee reliable, timely payments.

• Career guidance and support in finding new opportunities if a project does not align well.

• Legal assistance regarding independent contractor or sole proprietorship status, taxation, and related procedures.

• Access to English language courses.

• Opportunities for professional development.

• Participation in team-building events.

• Flexible working hours.

• Comprehensive financial and legal support for independent contractors.

• Dedicated HR support.