Mobile App Head of Growth, Monetization

This is a fully remote position, open to applicants in Estonia.

📋 Description

• Assume complete responsibility for growth and monetization efforts, from strategic planning to execution, utilizing AI agents and automated workflows.

• Create scalable campaigns for acquisition, activation, retention, and upselling, powered by AI.

• Establish measurable goals for campaigns and leverage AI to track ROI, KPIs, and performance in real-time.

• Enhance campaigns, pricing strategies, and user journeys through AI-driven analytics and automated experimentation.

• Ensure consistent execution across various marketing channels, with AI managing messaging, creative content, and delivery at scale.

• Analyze user behavior, market trends, and competitor strategies using AI to identify opportunities.

• Lead enhancements in processes to make growth operations more efficient, repeatable, and automated.

• Collaborate with product, marketing, and design teams to implement impactful features.

• Determine where AI operates independently and where human oversight is necessary.

• Clearly document strategies, systems, and outcomes to ensure transparency and alignment.

⛳️ Requirements

• Demonstrated experience in growth, monetization, or as a CMO/marketing lead, utilizing AI to achieve results.

• A minimum of 4 years in a similar business environment.

• Experience with apps and performance marketing is advantageous.

• Practical experience with AI tools including LLMs, marketing automation, agentic workflows, and prompt design.

• Strong analytical capabilities in pricing, conversion optimization, and ROI-focused campaign management.

• Proven track record in planning, executing, and optimizing multi-channel marketing campaigns.

• A focus on measurable results and clear KPIs.

• Preference for autonomous work and accountability for outcomes.

• Proficient in building AI systems that effectively implement growth strategies with accuracy and foresight.

• Enjoy prioritizing initiatives that maximize impact.

• Ability to create structure from complexity and define processes as necessary.

• Effective communication skills in English.

• Proficiency in German or Russian is a plus.

🏝️ Benefits

• Complete ownership of growth initiatives with direct, measurable impact.

• Access to premium AI subscriptions.

• A challenging role with high responsibility and creative freedom.

• Flat hierarchies and close collaboration with the CEO.

• Permanent remote work with flexible scheduling.

• Engaging tasks, steep learning curves, and the opportunity to shape the future of Arise.

• Competitive compensation.

• Paid annual leave.