Middle Media Buyer, Google Ads

This is a fully remote position, open to applicants in Cyprus, +4 more countries.

📋 Description

• Initiate, oversee, and enhance Google Paid Search campaigns on a global scale.

• Strategize and execute YouTube Brand Awareness campaigns, including conducting Brand Lift Studies.

• Manage extensive Google Ads account setups characterized by a significant number of Search campaigns.

• Develop and refine acquisition strategies across web, app, web-to-app, and quiz funnels.

• Launch Search campaigns aimed at mobile applications, ensuring accurate tracking and attribution.

• Work with AppsFlyer raw data, focusing on keyword IDs and campaign-level attribution.

• Maintain organized campaign naming conventions, tagging, and tracking systems.

• Evaluate performance throughout the entire acquisition funnel and consistently identify areas for optimization.

• Automate campaign management and reporting through Google Ads Editor, Google Sheets, and AI tools like Claude MCP.

• Potentially broaden the scope to include Performance Max, Display, and Demand Gen campaigns.

⛳️ Requirements

• Over 3 years of practical experience with Google Ads, primarily in Paid Search.

• Demonstrated ability to manage both web and mobile app acquisition effectively.

• Strong comprehension of the structure, tracking, and analysis of Search campaigns for mobile applications.

• Practical experience with AppsFlyer, encompassing raw data and attribution processes.

• Prior experience in launching and optimizing web-to-app and quiz funnels.

• Proven track record of managing advertising budgets of no less than $50K per month.

• In-depth knowledge of marketing analytics, attribution, tracking, and performance assessment.

• Experience overseeing a large volume of Search campaigns using Google Ads Editor.

• Ability to automate workflows utilizing Google Sheets and various automation/AI tools.

• Strong analytical mindset with the capability to make data-driven decisions.

• Proficiency in English (B2+).

• A collaborative, proactive approach with clear communication skills.

• Nice to Have: Experience with Performance Max, Display, and Demand Gen campaigns.

• Nice to Have: Experience managing large-scale brand awareness and display campaigns.

• Nice to Have: Familiarity with advertising platforms beyond Google.

• Nice to Have: Background in fintech, financial products, or other transaction-driven sectors.

• Nice to Have: Experience in the crypto space is a plus but not mandatory.

• Nice to Have: Experience collaborating with large international or well-known consumer brands.

🏝️ Benefits

• Opportunities for professional growth: support for courses, conferences, and English language learning (up to 100% coverage).

• Work-life balance: remote or hybrid work options with flexible hours across international teams.

• Paid time off: up to 20 vacation days + 8 company holidays + 5 personal days annually.

• Recognition initiatives: structured performance evaluations and team awards.

• Team culture: retreats in international destinations (e.g., company accommodations in Cyprus).