Mid-Level Paid Media Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, execute, and enhance paid media campaigns across various digital platforms.

• Track performance metrics (KPIs), including CPL, CPA, ROAS, ROI, CTR, CPC, CPM, and conversions.

• Evaluate outcomes and pinpoint optimization opportunities to enhance investment efficiency.

• Create performance reports, analyses, and presentations of results.

• Conduct studies on audience, segmentation, and consumer behavior.

• Stay updated on trends, formats, and opportunities in media platforms.

• Collaborate with strategy, creative, BI, and account management teams.

• Offer strategic insights to promote improved client outcomes.

⛳️ Requirements

• Prior experience in planning, executing, and optimizing digital media campaigns, particularly those aimed at lead generation, acquisition, and conversion.

• Familiarity with platforms such as Google Ads, Meta Ads, and additional media tools.

• Competence in analyzing data and performance metrics.

• Understanding of measurement and performance-tracking tools, such as Google Analytics 4.

• Intermediate skills in Excel or Google Sheets, as well as presentation software.

• An analytical, organized, and proactive individual with strong communication abilities.

• Capability to work collaboratively in a team and manage multiple demands and projects.

• Preferred: direct experience with lead-focused initiatives.

• Preferred: familiarity with data visualization tools, such as Looker Studio.

• Preferred: experience in agency settings or working with large clients.

🏝️ Benefits

• A fully inclusive work environment.

• Reasonable accommodations for individuals with disabilities throughout the application process.

• Career advancement opportunities in a setting that prioritizes diversity and inclusion.