Mid-Junior PPC Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Implement, refine, and analyze paid media campaigns across various B2B client accounts.

• Oversee campaign pacing, budget management, bids, performance metrics, and delivery.

• Initiate campaigns based on the strategic goals and business objectives of clients.

• Evaluate campaign results and apply optimization techniques.

• Adjust, enhance, or expand campaigns according to performance insights.

• Assist in paid media initiatives on Bing Ads as necessary.

• Refresh client reporting dashboards on a weekly basis.

• Examine top-of-funnel and bottom-of-funnel performance indicators.

• Assess performance in relation to qualified meetings, pipeline generation, and revenue outcomes.

• Extract reports from HubSpot and Salesforce.

• Address reporting inaccuracies and data inconsistencies.

• Convert campaign results into practical recommendations and subsequent actions.

• Engage in weekly client meetings to discuss performance metrics.

• Prepare agendas, insights, and suggested action points.

• Monitor and complete follow-up tasks from client discussions.

• Interact with clients via Slack, meetings, and project management platforms.

• Suggest enhancements and optimization prospects for campaigns.

• Gradually take on increased responsibility for client accounts.

• Craft and polish ad copy.

• Create creative briefs and assess creative assets.

• Organize campaign materials and launch timelines.

• Collaborate with design teams on static images, GIFs, videos, and other creative resources.

• Oversee projects and deadlines utilizing Asana.

• Participate in internal meetings providing updates, priorities, and suggestions.

• Maintain organization across multiple campaigns, clients, and priorities.

• Leverage SOPs, dashboards, documentation, and AI tools to enhance execution and efficiency.

⛳️ Requirements

• 2–3 years of practical experience in paid media, PPC, or performance marketing.

• Proven experience managing B2B paid media campaigns.

• Demonstrated experience with LinkedIn Ads, Google Ads, and Meta Ads campaigns.

• Proficiency in managing substantial paid media budgets.

• Skilled in optimizing campaigns through bidding strategies, pacing, budgeting, and performance evaluation.

• Familiarity with HubSpot and/or Salesforce reporting tools.

• Ability to connect paid media performance metrics to meetings, pipeline, and revenue generation.

• Experience collaborating effectively with creative and design teams.

• Background in a client-facing agency or consultancy setting.

• Solid understanding of paid media strategies, campaign optimization, bidding, pacing, and budget management.

• Strong analytical and reporting capabilities.

• Exceptional ad copywriting skills.

• Excellent project management and organizational capabilities.

• Superior written and verbal communication skills.

• Capacity to manage multiple client accounts concurrently.

• Keen attention to detail.

• Ability to proactively identify optimization opportunities and offer recommendations.

• Familiarity with LinkedIn Ads, Google Ads, Meta Ads, HubSpot, Salesforce, Slack, Asana, Google Sheets, and Reporting Dashboards.

• Proficiency in English sufficient for professional interaction; resume must be submitted in English and PDF format.

• Availability to work from 9:00 AM to 5:00 PM EST.

• A portfolio, case study, campaign report, or examples of managed paid media accounts must be submitted.

• A video showcasing skill sets must be recorded and submitted using the same email as the application.

• Prior experience with Bing Ads is preferred.

• Experience with Claude or similar AI tools is a plus.

🏝️ Benefits

• Fully remote work setup.

• Opportunity to work directly with clients and manage significant advertising budgets.

• Potential for growth into ownership of multiple strategic client accounts.

• Collaborative environment with a high-performing team.

• Exposure to global teams and clients.

• Professional development through increased account ownership.