Meta Ads Manager

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Strategize, initiate, and oversee Meta Ads campaigns on both Facebook and Instagram.

• Track and enhance campaign performance to boost ROAS, CPA, and conversion rates.

• Create and evaluate audience targeting, retargeting, and lookalike audience methodologies.

• Execute A/B testing on ad creatives, copy, audiences, and campaign frameworks.

• Oversee advertising budgets and allocate expenditures to optimize performance.

• Monitor and interpret campaign outcomes, delivering clear insights and recommendations.

• Collaborate with creative and marketing teams to enhance campaign efficacy.

• Recognize opportunities to scale successful campaigns and ensure consistent outcomes.

⛳️ Requirements

• Over 2 years of experience in managing Meta Ads campaigns.

• Strong proficiency in Meta Ads Manager and Meta Business Suite.

• Demonstrated capability to launch, manage, and enhance performance-focused advertising campaigns.

• Solid understanding of ROAS, CPA, CPC, CTR, and CPM metrics.

• Experience in audience targeting, retargeting, and A/B testing methodologies.

• Familiarity with Meta Pixel, conversion tracking, and campaign analytics.

• Strong analytical and problem-solving abilities.

• Excellent communication skills in English.

• Capacity to work autonomously, manage priorities, and meet deadlines in a remote setting.

• Previous experience in a digital marketing or performance marketing agency is a plus.

• Experience in managing multiple advertising accounts or client campaigns is advantageous.

• Familiarity with Google Analytics 4 (GA4), Google Tag Manager, or Looker Studio is a bonus.

• Experience in lead generation or e-commerce advertising is a plus.

• Knowledge of conversion rate optimization (CRO) and landing page effectiveness is desirable.

🏝️ Benefits

• 🌎 100% Remote: Work from any location with a stable internet connection.

• 💰 Competitive Compensation: Salary based on experience and qualifications.

• 🚀 Career Growth: Opportunities for professional development.

• 📈 High-Impact Role: Take ownership of advertising campaigns and directly influence business growth.

• 🎯 Performance-Driven Environment: Collaborate with ambitious teams focused on measurable results.