Media Specialist – Performance Media

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and manage digital media campaigns within the designated channel, adhering to approved strategies, budgets, targeting parameters, and client goals.

• Set up audiences, budgets, flight schedules, tracking mechanisms, and perform pre-launch quality assurance evaluations.

• Oversee daily delivery, pacing, and performance metrics in relation to KPIs.

• Detect and address routine execution, tracking, and delivery challenges; escalate complex issues as necessary.

• Keep campaign documentation, naming conventions, and trafficking records up to date.

• Perform bid, budget, placement, audience, and creative optimizations under the guidance of senior team members.

• Compile and conduct quality checks on internal and client-facing performance reports.

• Monitor engagement, conversions, acquisition metrics, pacing, and overall media efficiency.

• Summarize performance insights and highlight potential opportunities and risks.

• Assist in test execution and ensure accurate capture of results.

• Enhance channel knowledge, complete relevant certifications and training, and utilize playbooks.

• Provide input for process improvement and automation opportunities.

• Leverage AI-driven tools and automation solutions to enhance campaign workflows.

• Adhere to client specifications, industry regulations, platform policies, and financial services compliance standards.

• Collaborate with Client Services, Analytics, Product, Creative, and Operations teams.

• Raise concerns regarding performance, operational risks, and compliance inquiries.

⛳️ Requirements

• A Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field is preferred.

• 2 to 4 years of experience in digital media, performance marketing, media buying, campaign management, or marketing operations.

• Practical experience in executing campaigns within at least one performance media channel.

• Experience in a financial institution, agency, marketing services, or other performance-focused environments is preferred.

• Familiarity with regulated industries or compliance-sensitive marketing initiatives is an advantage.

• Proficient in at least one performance media channel, with the capability to independently manage routine campaign tasks.

• Knowledge of conversion tracking, audience targeting, and standard digital media metrics.

• Strong analytical and problem-solving abilities.

• Exceptional attention to detail and strong organizational capabilities across multiple ongoing campaigns.

• Effective written and verbal communication skills and proficiency in cross-functional collaboration.

• Quick learner of new platforms and technologies, with the ability to implement feedback effectively.

• Comfortable in a fast-paced environment with changing priorities.

🏝️ Benefits

• Options for remote work.

• Flexibility in the workplace.

• Commitment to equal employment opportunities.

• Disability accommodations available during the selection process.