Media Operations Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Monitor the effectiveness of campaigns and pinpoint any issues, anomalies, risks, and opportunities.

• Construct, launch, conduct quality assurance, and sustain campaigns across new AI advertising platforms.

• Create audiences, personas, contextual hints, prompts, and targeting strategies.

• Compose, test, and enhance ad creatives, messaging, prompts, and concepts for landing pages.

• Modify budgets, pacing, and campaigns in response to performance indicators and business priorities.

• Assist with conversion tracking, measurement, tagging, and ensuring data quality.

• Develop, manage, and enhance performance reporting systems.

• Design and evaluate experiments related to prompts, targeting, creative elements, landing experiences, audiences, and funnels.

• Formulate hypotheses based on performance data, platform behavior, user intent, and business requirements.

• Document insights and convert observations into repeatable operational practices.

• Identify potential for automation, process enhancements, and expedited execution.

• Analyze performance variations, comprehend root causes, and propose subsequent actions.

• Assess revenue, conversion volume, efficiency, quality, and growth potential.

• Collaborate with Analytics and Engineering teams to enhance measurement, reporting, and campaign visibility.

• Convert campaign insights into actionable recommendations for category, product, and business stakeholders.

• Work together with Analytics, Engineering, Creative, Product, category teams, leadership, Business Development, and external platform partners.

• Present findings, risks, and opportunities to both technical and non-technical audiences.

• Support partner opportunities, platform testing, and initiatives for AI advertising growth.

• Operate with increasing independence as the channel evolves.

⛳️ Requirements

• A bachelor's degree is required.

• Recent graduates or early-career candidates with strong analytical skills and an interest in performance marketing, AI, data, or digital growth are encouraged to apply.

• Proficiency in Excel or Google Sheets is essential.

• Familiarity with SQL, Python, or similar data tools is highly advantageous.

• Experience with reporting, analytics, and automation tools such as Zapier, Tableau, Looker, or digital analytics platforms is beneficial.

• A working understanding of performance marketing concepts, conversion funnels, experimentation, and measurement is preferred.

• Excellent written and verbal communication skills are a must.

• Ability to start the workday around 7:00 a.m. Eastern Time to ensure significant overlap with teams in the United States, Europe, and India.

• Strong analytical and critical thinking capabilities.

• Comfort in working directly with data and using performance signals to inform decision-making.

• Organized, detail-oriented, and capable of managing multiple workflows without sacrificing accuracy.

• A growth mindset focused on continuous learning, experimentation, and innovation.

🏝️ Benefits

• Contract-to-hire opportunity.

• Benefits offered by an established, successful company.

• Equal employment opportunities and protections against discrimination.