Media Buyer – US DTC Health Brand

This is a fully remote position, open to applicants in Colombia, +4 more states.

📋 Description

• Execute and oversee Meta Ads campaigns with an approximate monthly ad spend of $200K.

• Track performance and optimize for target Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).

• Manage budgets and scaling decisions based on campaign performance.

• Maintain a tidy, structured, and organized ad account.

• Adhere to consistent naming conventions for campaigns and assets.

• Closely monitor account performance and respond swiftly to changes.

• Conduct weekly or bi-weekly audits of the account.

• Perform in-depth analytics breakdowns to pinpoint performance trends and opportunities.

• Identify top-performing creative angles, customer profiles, messaging, creative concepts, and campaign frameworks.

• Recognize underperforming areas and suggest corrective measures.

• Convert account-level insights into clear strategic recommendations.

• Collaborate closely with the Founder / Creative Strategist.

• Share insights that can guide future creative briefs and testing.

• Determine which angles and concepts are driving performance.

• Assist in deciding what creative should be scaled, modified, or replaced.

• Link media performance with broader creative strategy.

⛳️ Requirements

• Demonstrated success in scaling a brand from roughly 7 figures to 8 figures in a D2C/DTC niche.

• Proven experience managing substantial Meta Ads budgets.

• Experience managing relevant ad spend in the past 2 years.

• Strong comprehension of CAC, ROAS, and paid social performance metrics.

• Extensive experience with Meta Ads Manager.

• Background in direct-response marketing is highly preferred.

• A well-organized and structured approach to account management.

• Strong analytical and problem-solving abilities.

• Capability to work independently and make performance-driven decisions.

• Proactive mindset; able to identify weaknesses and opportunities without prompting.

• Experience in scaling accounts rather than merely maintaining them.

• Comfortable managing approximately $200K/month in Meta ad spend.

• Understand the interplay between media buying and creative performance.

• Ability to confidently articulate why certain strategies are effective or ineffective.

• Skill in transforming data into clear, actionable recommendations.

🏝️ Benefits

• Base salary: $3,000–$4,500 USD/month.

• Performance-based commission potentially linked to ad spend, KPIs, and account performance.

• Full-time, long-term contract under a contractor agreement.