Media Buyer – SaaS

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Create, oversee, and enhance lead generation advertising campaigns using Meta Ads Manager.

• Ensure the campaign structure is optimal, tracking is set up correctly, and audience targeting is precise.

• Craft engaging campaign hooks, copy, and visual content.

• Regularly monitor and refine active ad sets, budget distribution, bidding strategies, and audience targeting.

• Develop and implement creative testing strategies that include hooks, formats, visuals, and calls to action (CTAs).

• Measure key performance indicators such as CPL, CPA, CTR, ROAS, and Thumb-stop Rate.

• Provide actionable performance reports and insights for optimization.

• Lead high-quality lead generation campaigns aimed at service businesses in the US.

• Maintain scalable cost-per-lead objectives.

⛳️ Requirements

• 3 to 5 years of demonstrated hands-on experience in setting up, managing, and increasing ad spend on Meta Ads Manager.

• Strong track record of successfully running lead generation campaigns specifically for service-oriented businesses in the US market.

• Expertise in designing and editing ad creatives using tools like Canva and CapCut.

• Capacity to analyze campaign metrics, address underperforming ad sets, and convert data into actionable creative and campaign modifications.

🏝️ Benefits

• Remote work arrangement