Media Buyer – Meta, Google Ads

This is a fully remote position, open to applicants in Colombia, +5 more countries.

📋 Description

• Strategize, initiate, oversee, and enhance paid media campaigns across Meta and other pertinent advertising platforms.

• Administer campaigns on Facebook and Instagram utilizing Meta Ads Manager.

• Manage or assist with Google Ads campaigns across Search, Display, YouTube, or Performance Max as needed.

• Evaluate campaign performance based on ROAS, CPA, CPL, CTR, CPC, and conversion rates.

• Analyze campaign data to uncover opportunities for optimization and scaling.

• Execute tests related to audience, creative, placement, and bidding.

• Formulate and implement A/B testing strategies across creatives, audiences, landing pages, and campaign frameworks.

• Oversee advertising budgets and distribute spending according to performance metrics.

• Collaborate with creative and marketing teams to create advertising concepts and messaging.

• Recognize underperforming campaigns and apply data-driven enhancements.

• Generate performance reports and relay insights, results, and recommendations.

• Remain updated on advertising platform developments, emerging trends, and best practices in paid media.

⛳️ Requirements

• 3–4+ years of experience in media buying or paid advertising.

• Significant hands-on experience with Meta Ads Manager.

• Proven track record of managing and optimizing paid campaigns with substantial advertising budgets.

• Experience with both Meta Ads and Google Ads is a significant advantage.

• Solid understanding of campaign structure, targeting, bidding, attribution, and conversion tracking.

• Proficient in analyzing performance data and making informed decisions based on campaign results.

• Experience with A/B testing and analysis of creative performance.

• Strong grasp of essential paid media metrics, including ROAS, CPA, CPL, CTR, CPC, and conversion rates.

• Capability to manage multiple campaigns and priorities concurrently.

• Excellent analytical, problem-solving, and communication abilities.

• A performance-driven mindset with a history of enhancing and scaling paid campaigns.

• Familiarity with Google Search, Display, YouTube, Shopping, or Performance Max campaigns.

• Experience working across various brands, accounts, or clients.

• Knowledge of GA4, Google Tag Manager, and conversion tracking.

• Experience collaborating with creative teams to develop and test paid social content.

• Understanding of landing page optimization and conversion rate optimization (CRO).

• Experience managing campaigns on additional platforms such as TikTok or LinkedIn Ads.

🏝️ Benefits

• Fully Remote: Work from any location while collaborating with international teams.

• Peer Community: Connect with high-performing sales professionals within our network.

• Ongoing Support: Receive assistance from Huzzle before and after your placement.

• Tailored Compensation: Salaries vary based on client preferences and candidate goals — we’ll align you with options that suit your aspirations.