Media Buyer – Facebook Ads

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Strategize, implement, and expand high-performing Facebook advertising campaigns to fulfill essential business goals.

• Develop, experiment with, and refine targeted audience segments utilizing demographics, user behavior, and custom/lookalike data.

• Monitor CPC, CPM, CPA, ROAS, and retention metrics.

• Enhance campaign configurations and budget distribution to achieve efficiency targets.

• Work closely with creative and copy teams to conceptualize, brief, test, and iterate on advertising concepts.

• Oversee campaign budgets to ensure optimal spending distribution and return on investment while avoiding overspending.

• Generate regular performance reports.

• Provide data-driven insights and growth suggestions to stakeholders.

⛳️ Requirements

• Demonstrated success as a Facebook Media Buyer, preferably in an agency, iGaming, or a dynamic performance marketing setting.

• Comprehensive knowledge of CPA, CPC, CPM, ROAS, and retention metrics.

• Advanced proficiency in Excel / Google Sheets.

• Expertise in using Meta Ads Manager.

• Familiarity with Facebook Pixel setup.

• Knowledge of Conversions API (CAPI).

• Experience with web analytics tools like Google Analytics.

• Capability to translate campaign performance data into actionable creative briefs and compelling hooks.

• High level of self-discipline.

• Keen attention to budget allocation.

• Strong collaboration skills for effective cross-team coordination.

🏝️ Benefits

• Children Allowance

• Mental Health Support

• Sport Activities

• Language Courses

• Automotive Services

• Veterinary Services

• Home Office Setup Assistance

• Dental Services

• Books and Stationery

• Training Compensation

• Massage