Media Buyer – Creative Strategist

This is a fully remote position, open to applicants in United Kingdom, +3 more countries.

📋 Description

• Take charge of the paid media strategy for DTC/eCommerce clients on Meta.

• Develop creative testing roadmaps, create innovative angles, write briefs for editors, and evaluate results.

• Oversee client advertising budgets ranging from $30k/month to $1m/month.

• Identify and address full-funnel performance challenges related to creative, offers, or conversion rates.

• Clearly communicate results, strategies, and subsequent steps to clients.

• Source UGC creators, draft scripts, and direct content as necessary.

• Extract insights from reviews, competitor advertisements, and comments to guide creative strategy.

• Collaborate with editors to generate successful ad variations.

• Utilize AI and internal tools to assess creative and ad-account performance.

• Assist in scaling effective strategies and developing repeatable growth frameworks.

⛳️ Requirements

• Practical experience in scaling eCommerce brands.

• Proven experience managing Meta Ads with actual spending and demonstrable CPA, ROAS, and revenue achievements.

• Capability to lead the paid media strategy for DTC/eCommerce clients on Meta.

• Proficient in creating creative testing roadmaps, developing angles, drafting editor briefs, and analyzing performance.

• Competence in managing ad budgets from $30k/month to $1m/month per client.

• Skill in diagnosing full-funnel issues encompassing creative, offers, and conversions.

• Strong client communication abilities for presenting results, plans, and next steps.

• Experience in sourcing UGC talent, writing scripts, and directing content as needed.

• Ability to derive insights from reviews, competitor ads, and comments to inspire creative angles.

• Familiarity with writing UGC scripts or creative briefs.

• Experience collaborating with editors to produce successful ad variations.

• Daily use of AI tools and a willingness to independently learn new tools.

• Capability to challenge assumptions, adapt swiftly, articulate decisions, take ownership, act decisively, and follow through.

• Ownership or operation of a Shopify store or eCommerce brand is a bonus.

• Video editing or design skills are advantageous.

🏝️ Benefits

• Work with actual brands and substantial budgets.

• Experience an aggressive testing and rapid learning environment.

• Opportunity for career growth into senior strategy roles and increased responsibilities.

• Career advancement linked to performance.