Media Buyer / Creative Strategist

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Manage 4 to 6 DTC accounts as a strategist, media buyer, creative lead, and primary client liaison.

• Oversee Meta advertising budgets ranging from $30,000 to $1,000,000 per month.

• Cultivate client relationships, present performance results and strategies, articulate rationale, and be accountable for account outcomes.

• Conduct research on customer feedback, ad comments, support inquiries, Reddit discussions, and competitor ad archives.

• Utilize internal tools to OCR and transcribe advertisements, linking them to account performance metrics.

• Create innovative concepts, draft briefs and scripts, and guide editors and designers.

• Conduct revision rounds while ensuring high creative standards are maintained.

• Launch around 8 to 10 new ads weekly in informed batches.

• Create and evaluate advertorials, comparison pages, and product detail pages.

• Deploy landing pages on Vercel and test them on subdomains prior to client-theme integration.

• Identify and resolve bottlenecks related to creative assets, offers, average order value (AOV), landing pages, and checkout processes.

• Optimize and report on new customer cost per acquisition (CPA) and return on ad spend (ROAS).

• Advocate for attribution perspectives and strategic choices with clients.

⛳️ Requirements

• Practical experience with Meta advertising involving significant expenditures on DTC and eCommerce accounts.

• Proven track record of results concerning CPA, ROAS, revenue, and specific improvements implemented.

• Experience managing 4 to 6 DTC accounts with budgets between $30,000 and $1,000,000 per month.

• AI-savvy; actively utilizes Claude or a similar AI tool as part of daily operations.

• Proficient in constructing and launching landing pages using Claude Code or an equivalent platform.

• Capable of writing direct-response English at a native or near-native proficiency, including hooks, scripts, ad copy, and advertorials.

• Strong communication skills when engaging with clients, with the ability to articulate and justify strategic decisions.

• Competent in directing editors and designers while upholding creative quality standards.

• Available to work during US Eastern business hours for client meetings.

• Skilled in using research and analytical tools, including OCR and ad transcription software.

• Proficient in diagnosing and resolving issues related to creative, offers, AOV, landing pages, and checkout processes.

• Bonus: experience in building or managing a Shopify store or eCommerce brand.

🏝️ Benefits

• Collaborate with genuine brands and substantial budgets.

• Fast-paced testing environment that encourages rapid learning.

• Opportunity for advancement into senior strategy roles with increased responsibilities.

• Flexible remote work options allowing you to reside anywhere globally.

• Flexible scheduling outside of US Eastern business hours.