Media Buyer, Creative Strategist

This is a fully remote position, open to applicants in Mexico, +2 more countries.

📋 Description

• Take charge of the paid media strategy for DTC/eCommerce clients on Meta.

• Create creative testing roadmaps, develop innovative angles, write briefs for editors, and assess performance.

• Oversee client advertising budgets ranging from $30k/month to $1m/month.

• Identify full-funnel issues related to creative, offers, and conversions.

• Clearly communicate results, plans, and next steps to clients.

• Source UGC talent, script writing, and direct content when necessary.

• Test rigorously, learn swiftly, and establish scalable growth frameworks.

• Utilize internal AI-driven creative analysis and ad account analysis tools to enhance media buying and strategy.

⛳️ Requirements

• Proven hands-on experience in scaling eCommerce brands.

• Demonstrated experience in managing Meta Ads with actual spend and measurable CPA, ROAS, and revenue outcomes.

• Capability to lead paid media strategy for DTC/eCommerce clients on Meta.

• Proficiency in building creative testing roadmaps, crafting angles, writing briefs for editors, and evaluating performance.

• Ability to manage advertising budgets from $30k/month to $1m/month per client.

• Skill in diagnosing funnel issues, whether they are related to creative, offers, or conversions.

• Strong client communication skills for effectively presenting results, plans, and next steps.

• Experience collaborating with UGC creators, including sourcing talent, scriptwriting, and directing content.

• Ability to extract creative insights from reviews, competitor ads, and comments.

• Experience in writing UGC scripts or creative briefs.

• Ability to work with editors to develop successful ad variations.

• Daily use of AI tools and a willingness to self-learn new tools.

• Capacity to challenge assumptions, adapt swiftly, explain decisions, move quickly, follow through, and work autonomously.

• Ownership or operation of a Shopify store or eCommerce brand is an advantage.

• Skills in video editing or design are a plus.

🏝️ Benefits

• Work with real brands and substantial budgets.

• Engage in an aggressive testing and fast-paced learning environment.

• Opportunity for advancement into senior strategy roles with increased responsibilities.